Browsing Экономика и маркетинг в промышленности by Title

Now showing items 104-123 of 823

    • Marketing in the conditions of digital technology development 

      Тюминкина, М. Н. (БНТУ, 2022)
      Статья описывает цифровые технологии и влияние их на маркетинг. Цифровой маркетинг – новая и современная деятельность, которая повлияла на структуру рынка и стала причиной глобальных изменений в нашем мире. В статье раскрываются возможности цифрового маркетинга как для потребителей, так и для производителей.
      2022-06-22

    • Marketing in tourism sphere 

      Нестеренко, K. В. (БНТУ, 2020)
      The most important activity of firms, tourism, promotion of tourism products on the market, advertising and implementation of the prepared tour package. Currently, the media, special publications, brochures are literally crowded with a variety of tourist all right to bring to potential client actions. This task is feasible if the management of the company has knowledge in marketing ...
      2020-10-05

    • Marketing policy in conditions of universal isolation or "insulating marketing" 

      Юрьев, Г. Я. (БНТУ, 2020)
      This article deals with the current issue of organization management and promotion of goods in conditions of general isolation with the help of tools of the complex "insulation marketing." The main problems of application, peculiarities of implementation, as well as the new concept of "insulation marketing" (as part of the complex of "anti-crisis marketing") have been studied, ...
      2020-10-05

    • Marketing techniques in modern advertising 

      Федорова, О. А. (БНТУ, 2020)
      In this article, the main task of modern marketing is formulated - the study of consumption motives. The basic marketing techniques for influencing the consumer are studied. The examples of advertising moves of famous world brands are given.
      2020-10-05

    • Marketplace as a new segment of E-commerce 

      Зеленко, Е. В. (БНТУ, 2019)
      The article deals with the issues related to the essence, special features and advantages of the marketplace – a new segment of e-commerce. Its development in the Republic of Belarus and abroad is also considered.
      2019-08-09

    • Measuring design 

      Володось, А. Л. (БНТУ, 2019)
      One of the key questions for many companies is how the value of design can be measured. Being able to measure the ROI of design is important for three reasons. First of all, business needs to know the real value of investments in design. Secondly, design managers and leaders are often asked to provide evidence of success. And thirdly, design is often utilized to meet business ...
      2019-08-09

    • Methods of evaluating the effectiveness of internet advertising 

      Ермолович, Е. О. (БНТУ, 2019)
      This article discusses the development of Internet advertising, as a consequence of the development of Internet technologies. There are also seven ways to determine the effectiveness of online advertising, their advantages and disadvantages, methods of application. It is revealed that one of the most common methods of evaluation is to determine the position in the search results.
      2019-08-09

    • Modern information technologies in logistics 

      Зуева, Е. В. (БНТУ, 2019)
      In recent years, rapidly developing information and logistics technologies, without which it is difficult to carry out the activities of any enterprise. The use of computer technology and modern software can significantly improve the speed and quality of management decisions. The current state of logistics and its development is largely due to the rapid development and implementation ...
      2019-08-09

    • Modern methods of promoting beauty-industry services on the internet 

      Бодрилова, O. A. (БНТУ, 2020)
      In the last few years, significant changes have taken place in the sphere of production and services. The technological process has brought the cosmetic industry to a new level. Modern technologies allow us to quickly and easily receive goods. Innovative changes have affected all kinds of sites on the Internet, which has helped various companies to reach a new level. However, the ...
      2020-10-05

    • Modern trends in staff training in organizations 

      Качанович, В. В. (БНТУ, 2020)
      The article deals with modern trends in the field of training of working personnel in organizations. Various training methods used by organizations for their employees are analyzed, the advantages and disadvantages of the analyzed approaches are considered.
      2020-10-05

    • Modern ways of promoting goods and services via instagram 

      Мельник, А. И. (БНТУ, 2020)
      This article discusses modern ways of promoting goods and services in Instagram. The main advantages of the Instagram network, the relevance of doing business on the Internet are determined. Recommendations on improving Instagram profile are given.
      2020-10-05

    • «Mystery shopping» ресторанов быстрого обслуживания 

      Денисик, А. С. (БНТУ, 2019)
      В данной статье рассматривается технология маркетингового исследования mystery shopping, направленная на оценку процесса обслуживания клиента с использованием специально подготовленных людей.
      2019-08-07

    • Nation brand and its effect on the consumer 

      Шеметович, Ю. А. (БНТУ, 2019)
      Not only nation brand and its country of origin have a deep and intricate connection, but studying and understanding this connection helps countries build a national reputation and their image in audiences’ perceptions.
      2019-08-14

    • National language and symbols in advertising as a means to enhance customers’ loyalty 

      Букель, А. А.; Козлова, Н. В. (БНТУ, 2022)
      Использование национальной символики в рекламе является методом маркетингового продвижения продукции. Размещение национальных символов в рекламе и на упаковке продукта помогает показать принадлежность к определенной стране, способствует повышению лояльности потребителей. Покупатели доверяют местным производителям и выделяют национальную продукцию среди аналогов. Национальный бренд ...
      2022-06-22

    • Neuromarketing as a tool for sales 

      Петрович, В. В. (БНТУ, 2019)
      The article points out that neuromarketing is a completely new and effective tool for increasing the sales level of a different products and argues about the need to implement and using its methods in Belarus practice in order to make products more competitive and popular among consumers.
      2019-08-14

    • Neuromarketing marketing in design 

      Осипова, А. В. (БНТУ, 2019)
      In this article neuromarketing as absolutely new and effective tool in the sphere of design, its influence on emotional and behavioral reactions of the customer is considered.
      2019-08-14

    • Neuromarketing – the management of consumer mass consciousness 

      Орлова, А. А. (БНТУ, 2019)
      The article reveals the concept of neuromarketing, studied the history of its appearance. The spheres of use of this concept, its influence on sales and brand image are revealed.
      2019-08-14

    • Neuromarketing: the art of sales based on psychology 

      Вихрова, А. С. (БНТУ, 2019)
      Neuromarketing – is the study of unconscious human reactions to marketing stimuli with special equipment (scanners, galvanometers, electroencephalography, and others.). The obtained results are the basis for the creation of advertising messages that will be predictably effective. The data that is obtained by neyromarketing specialists, allow you to change a person's thoughts ...
      2019-08-09

    • NFT как средство для подтверждения авторства для художников 

      Шабалин, Д. О. (БНТУ, 2022)
      В статье предложена информация об одном из новых интеллектуальных интернетовских продуктов NFT.Non Fungible Token(не взаимозаменяемый токен) — это уникальный цифровой сертификат овладении, который могут использовать художники для подтверждения авторства. Проанализирована актуальность и полезность данного ресурса для авторов и общества в целом.
      2022-06-22

    • Nontraditional marketing research: empirical marketing 

      Высоцкий, А. Д. (БНТУ, 2019)
      This article considers empirical marketing with the most vivid examples of the use of this method in marketing research. Recommendations for the application of effective influence on the consumer, attracting a larger number of customers, product promotion are given. The criteria required for a good experiential marketing company are also considered.
      2019-08-09