Browsing Экономика и маркетинг в промышленности by Title
Now showing items 128-147 of 823
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Personnel policy and businessstrategy mistakes
(БНТУ, 2019)This article discusses the features of personnel policy and describes its goals and objectives. The typology of personnel policy is presented. The main mistakes made in the development of a company strategy affecting its success are shown. Recommendations to improve the strategy of the enterprise are given.2019-08-14 -
«PP» и его роль для продвижения в маркетинге
(БНТУ, 2020)В научной работе рассматривается понятие, а также развитие скрытой рекламы (product placement), ее виды. Приводятся конкретные примеры скрытой рекламы. В конце работы представлено заключение и список использованной литературы.2020-10-05 -
Problems of quality service development in state structures in the Republic of Belarus
(БНТУ, 2020)The concept of “quality of service” is considered, the main strategies of service in government agencies are analyzed. The analysis of the Belarusian service. Recommendations are given on improving service in private and state enterprises of the Republic of Belarus.2020-10-05 -
Problems of using outplacement in Belarus
(БНТУ, 2020)This article discusses the problems of outplacement in the Republic of Belarus and ways to solve them.2020-10-05 -
Product placement: hidden advertising technology
(БНТУ, 2019)It is impossible to imagine the modern world without advertising. It is generally accepted that advertising is the engine of commerce. Due to advertising, consumers can easily learn about the appearance of new products or services or about various discounts and promotions on the existing products. Nowadays, advertising is distributed not only on television, radio or in newspapers, ...2019-08-09 -
Product quality management at the confectionery factory
(БНТУ, 2021)This article analyzes the indicators that are most suitable for assessing the quality of products at a confectionery enterprise. The most important factors that need to be taken into account when analyzing products for the presence of defects, as well as which standards regulate the quality of products of a confectionery enterprise, have been determined.2021-06-14 -
Project expert и расчетное конструирование инвестиционных проектов
(БНТУ, 2020)В статье обосновывается идея о том, что использование информационных технологий является не только инновационным, отличительным признаком и конкурентным преимуществом для предприятия, но и также необходимым условием эффективного бизнеса. В статье раскрываются проблемы, которые связаны с управлением проектами на предприятиях. Эти проблемы тесно связаны с необходимостью поиска IT- ...2020-10-05 -
Projects as instrument of implementation of the development strategy of the company
(БНТУ, 2019)In this article development strategies of the company are considered. Special attention is paid to projects which are considered as implementation tools of the development strategy of the company. Roles of political approaches and planning of resources are designated by drawing up strategy of the company.2019-08-09 -
Promotion of small businesses recommendation and types of promotion
(БНТУ, 2020)Promotion of small business is a difficult task, much more difficult than working with large companies. In recent years, small businesses have undergone very serious changes, many enterprises have been forced to close because they did not generate income, and the level of competition increased. Sales fall together with income, if not to engage it in effective promotion.2020-10-05 -
Protectionism
(БНТУ, 2023)В научной статье рассматривается тема протекционизма. Связь его с мировой экономикой и важность на сегодняшний день.2023-07-06 -
Psychology of advertising
(БНТУ, 2019)The article contains methods of psychological impact of advertising on a person. There are examples of various ways, used by modern marketers to provide product sales.2019-08-09 -
Psycolgy of consumer behaviour
(БНТУ, 2020)This article deals with the field of economic psychology, which studies the psychological characteristics of consumer behavior and attitudes toward goods and services, the psychology of consumption.2020-10-05 -
Recommendations for improving airline service
(БНТУ, 2022)В данной статье рассматривается понятие сервиса, клиентского опыта, их роль в развитии стратегии авиакомпании и рекомендации по улучшению качества сервиса.2022-06-22 -
Requirements for a modern manager
(БНТУ, 2023)В статье описываются основные задачи, факторы успеха и психологическая направленность современного менеджера.2023-07-06 -
Risks in marketing activities
(БНТУ, 2020)This article discusses the risks of marketing activities. During the development of the article, the main causes of the occurrence of marketing risks, types of risks in marketing activities and their features were identified. The features of risk management in the marketing system were also considered. Based on the studies, it was concluded that the necessary measures should be ...2020-10-05 -
Role of flexible skills in shaping the labor market of the future
(БНТУ, 2022)Цифровизация меняет мир: чтобы оставаться экономически выгодными на рынке труда, нужны другие навыки. Переход на автоматические процессы уже наступил во многих случаях, роботизация всего и вся не за горами. В данной статье рассматривается эффективность использования навыков, которые помогут убежать от глобализации и роботов.2022-06-22 -
Rules of pricing in the organization
(БНТУ, 2019)Price is a value that is assigned to a product or service and is the result of a complex set of calculations, research, and understanding, as well as the ability to take risks. The pricing strategy, among other things, takes into account segments, solvency, market conditions, competitors' actions, trading margins and input costs. It targets specific customers and against competitors.2019-08-14 -
Running business under sanctions and how to avoid them
(БНТУ, 2023)В этой статье мы рассматриваем способы ведения бизнеса в текущей экономической ситуации. Представлены рекомендации по решению проблем, вызванных санкциями, повышению эффективности ведения бизнеса и анализу возможностей, которые мы получили сегодня, рассматривая данную статью.2023-07-06 -
Sampling as a tool of sales effectiveness increase
(БНТУ, 2019)Sampling is considered as a tool to increase sales efficiency in this article. Particular attention is paid to its advantages and disadvantages, as well as the difficulties that the company may face when conducting this activity. Based on the analysis, it is possible to make a conclusion that the use of this method is appropriate.2019-08-14 -
Sharing economy
(БНТУ, 2019)The idea of sharing things and services is gaining momentum around the whole world. With the development of social networks and mobile technologies, it begins easier to find like-minded people with the same interests. The process of exchange and sharing economy has become more open and affordable. The Sharing Economy is a socio-economic ecosystem of sharing human, physical and ...2019-08-14