Browsing Экономика и маркетинг в промышленности by Title

Now showing items 124-143 of 823

    • Online reputation management: theoretical bases and methodological approaches 

      Шилович, У. В. (БНТУ, 2020)
      The actual issue of Online Reputation Management (ORM) is considered in this article, it defines ORM, explores its main tools for ORM and implementation features, identifies the main stages of ORM, and demonstrates the importance of this process for successful company operations.
      2020-10-05

    • Origins of stereotyping in advertising 

      Алтухова, Ю. С. (БНТУ, 2019)
      The synergetic approach to creating modern advertising requires rigorous analysis. Otherwise irreversible consequences occur. Sometimes those tiny issues implicitly appear on the surface, covering delicate areas of our lives. The idea is to eliminate the problem in its infancy. Some approaches are considered to understand the roots of negative results and prevent adverse effects.
      2019-08-09

    • Outsourcing as a new form of business management 

      Войшнис, А. В. (БНТУ, 2023)
      В данной статье описывается понятие аутсорсинга, а также его особенности, недостатки и преимущества. Этот вопрос является важным для рассмотрения, так как непосредственно связан с организацией работы компании и улучшением её производительности.
      2023-07-06

    • Outstaffing as a method of personnel management 

      Зеленко, E. В. (БНТУ, 2020)
      The article deals with the theoretical aspects of outsourcing, its status in the framework of crisis management. It identifies advantages and disadvantages that will help to optimize business processes and reduce out staffing services risks.
      2020-10-05

    • Personnel policy and businessstrategy mistakes 

      Новогран, Е. А. (БНТУ, 2019)
      This article discusses the features of personnel policy and describes its goals and objectives. The typology of personnel policy is presented. The main mistakes made in the development of a company strategy affecting its success are shown. Recommendations to improve the strategy of the enterprise are given.
      2019-08-14

    • «PP» и его роль для продвижения в маркетинге 

      Баранов, А. Д. (БНТУ, 2020)
      В научной работе рассматривается понятие, а также развитие скрытой рекламы (product placement), ее виды. Приводятся конкретные примеры скрытой рекламы. В конце работы представлено заключение и список использованной литературы.
      2020-10-05

    • Problems of quality service development in state structures in the Republic of Belarus 

      Тихонович, К. А. (БНТУ, 2020)
      The concept of “quality of service” is considered, the main strategies of service in government agencies are analyzed. The analysis of the Belarusian service. Recommendations are given on improving service in private and state enterprises of the Republic of Belarus.
      2020-10-05

    • Problems of using outplacement in Belarus 

      Орлова, А. А. (БНТУ, 2020)
      This article discusses the problems of outplacement in the Republic of Belarus and ways to solve them.
      2020-10-05

    • Product placement: hidden advertising technology 

      Воробьева, К. К. (БНТУ, 2019)
      It is impossible to imagine the modern world without advertising. It is generally accepted that advertising is the engine of commerce. Due to advertising, consumers can easily learn about the appearance of new products or services or about various discounts and promotions on the existing products. Nowadays, advertising is distributed not only on television, radio or in newspapers, ...
      2019-08-09

    • Product quality management at the confectionery factory 

      Кулинкович, Ю. С. (БНТУ, 2021)
      This article analyzes the indicators that are most suitable for assessing the quality of products at a confectionery enterprise. The most important factors that need to be taken into account when analyzing products for the presence of defects, as well as which standards regulate the quality of products of a confectionery enterprise, have been determined.
      2021-06-14

    • Project expert и расчетное конструирование инвестиционных проектов 

      Терешко, Е. Н.; Лысая, А. А. (БНТУ, 2020)
      В статье обосновывается идея о том, что использование информационных технологий является не только инновационным, отличительным признаком и конкурентным преимуществом для предприятия, но и также необходимым условием эффективного бизнеса. В статье раскрываются проблемы, которые связаны с управлением проектами на предприятиях. Эти проблемы тесно связаны с необходимостью поиска IT- ...
      2020-10-05

    • Projects as instrument of implementation of the development strategy of the company 

      Денищик, К. М. (БНТУ, 2019)
      In this article development strategies of the company are considered. Special attention is paid to projects which are considered as implementation tools of the development strategy of the company. Roles of political approaches and planning of resources are designated by drawing up strategy of the company.
      2019-08-09

    • Promotion of small businesses recommendation and types of promotion 

      Жишкевич, Ю. С. (БНТУ, 2020)
      Promotion of small business is a difficult task, much more difficult than working with large companies. In recent years, small businesses have undergone very serious changes, many enterprises have been forced to close because they did not generate income, and the level of competition increased. Sales fall together with income, if not to engage it in effective promotion.
      2020-10-05

    • Protectionism 

      Кузовлева, А. В. (БНТУ, 2023)
      В научной статье рассматривается тема протекционизма. Связь его с мировой экономикой и важность на сегодняшний день.
      2023-07-06

    • Psychology of advertising 

      Грицук, А. А.; Смoргович, Д. А. (БНТУ, 2019)
      The article contains methods of psychological impact of advertising on a person. There are examples of various ways, used by modern marketers to provide product sales.
      2019-08-09

    • Psycolgy of consumer behaviour 

      Гришанович, К. А. (БНТУ, 2020)
      This article deals with the field of economic psychology, which studies the psychological characteristics of consumer behavior and attitudes toward goods and services, the psychology of consumption.
      2020-10-05

    • Recommendations for improving airline service 

      Дворецкая, А. А. (БНТУ, 2022)
      В данной статье рассматривается понятие сервиса, клиентского опыта, их роль в развитии стратегии авиакомпании и рекомендации по улучшению качества сервиса.
      2022-06-22

    • Requirements for a modern manager 

      Гоман, А. А. (БНТУ, 2023)
      В статье описываются основные задачи, факторы успеха и психологическая направленность современного менеджера.
      2023-07-06

    • Risks in marketing activities 

      Чернышова, А. A. (БНТУ, 2020)
      This article discusses the risks of marketing activities. During the development of the article, the main causes of the occurrence of marketing risks, types of risks in marketing activities and their features were identified. The features of risk management in the marketing system were also considered. Based on the studies, it was concluded that the necessary measures should be ...
      2020-10-05

    • Role of flexible skills in shaping the labor market of the future 

      Гапутина, Я. Г. (БНТУ, 2022)
      Цифровизация меняет мир: чтобы оставаться экономически выгодными на рынке труда, нужны другие навыки. Переход на автоматические процессы уже наступил во многих случаях, роботизация всего и вся не за горами. В данной статье рассматривается эффективность использования навыков, которые помогут убежать от глобализации и роботов.
      2022-06-22