Browsing Экономика и маркетинг в промышленности by Title

Now showing items 116-135 of 823

    • Nation brand and its effect on the consumer 

      Шеметович, Ю. А. (БНТУ, 2019)
      Not only nation brand and its country of origin have a deep and intricate connection, but studying and understanding this connection helps countries build a national reputation and their image in audiences’ perceptions.
      2019-08-14

    • National language and symbols in advertising as a means to enhance customers’ loyalty 

      Букель, А. А.; Козлова, Н. В. (БНТУ, 2022)
      Использование национальной символики в рекламе является методом маркетингового продвижения продукции. Размещение национальных символов в рекламе и на упаковке продукта помогает показать принадлежность к определенной стране, способствует повышению лояльности потребителей. Покупатели доверяют местным производителям и выделяют национальную продукцию среди аналогов. Национальный бренд ...
      2022-06-22

    • Neuromarketing as a tool for sales 

      Петрович, В. В. (БНТУ, 2019)
      The article points out that neuromarketing is a completely new and effective tool for increasing the sales level of a different products and argues about the need to implement and using its methods in Belarus practice in order to make products more competitive and popular among consumers.
      2019-08-14

    • Neuromarketing marketing in design 

      Осипова, А. В. (БНТУ, 2019)
      In this article neuromarketing as absolutely new and effective tool in the sphere of design, its influence on emotional and behavioral reactions of the customer is considered.
      2019-08-14

    • Neuromarketing – the management of consumer mass consciousness 

      Орлова, А. А. (БНТУ, 2019)
      The article reveals the concept of neuromarketing, studied the history of its appearance. The spheres of use of this concept, its influence on sales and brand image are revealed.
      2019-08-14

    • Neuromarketing: the art of sales based on psychology 

      Вихрова, А. С. (БНТУ, 2019)
      Neuromarketing – is the study of unconscious human reactions to marketing stimuli with special equipment (scanners, galvanometers, electroencephalography, and others.). The obtained results are the basis for the creation of advertising messages that will be predictably effective. The data that is obtained by neyromarketing specialists, allow you to change a person's thoughts ...
      2019-08-09

    • NFT как средство для подтверждения авторства для художников 

      Шабалин, Д. О. (БНТУ, 2022)
      В статье предложена информация об одном из новых интеллектуальных интернетовских продуктов NFT.Non Fungible Token(не взаимозаменяемый токен) — это уникальный цифровой сертификат овладении, который могут использовать художники для подтверждения авторства. Проанализирована актуальность и полезность данного ресурса для авторов и общества в целом.
      2022-06-22

    • Nontraditional marketing research: empirical marketing 

      Высоцкий, А. Д. (БНТУ, 2019)
      This article considers empirical marketing with the most vivid examples of the use of this method in marketing research. Recommendations for the application of effective influence on the consumer, attracting a larger number of customers, product promotion are given. The criteria required for a good experiential marketing company are also considered.
      2019-08-09

    • Online reputation management: theoretical bases and methodological approaches 

      Шилович, У. В. (БНТУ, 2020)
      The actual issue of Online Reputation Management (ORM) is considered in this article, it defines ORM, explores its main tools for ORM and implementation features, identifies the main stages of ORM, and demonstrates the importance of this process for successful company operations.
      2020-10-05

    • Origins of stereotyping in advertising 

      Алтухова, Ю. С. (БНТУ, 2019)
      The synergetic approach to creating modern advertising requires rigorous analysis. Otherwise irreversible consequences occur. Sometimes those tiny issues implicitly appear on the surface, covering delicate areas of our lives. The idea is to eliminate the problem in its infancy. Some approaches are considered to understand the roots of negative results and prevent adverse effects.
      2019-08-09

    • Outsourcing as a new form of business management 

      Войшнис, А. В. (БНТУ, 2023)
      В данной статье описывается понятие аутсорсинга, а также его особенности, недостатки и преимущества. Этот вопрос является важным для рассмотрения, так как непосредственно связан с организацией работы компании и улучшением её производительности.
      2023-07-06

    • Outstaffing as a method of personnel management 

      Зеленко, E. В. (БНТУ, 2020)
      The article deals with the theoretical aspects of outsourcing, its status in the framework of crisis management. It identifies advantages and disadvantages that will help to optimize business processes and reduce out staffing services risks.
      2020-10-05

    • Personnel policy and businessstrategy mistakes 

      Новогран, Е. А. (БНТУ, 2019)
      This article discusses the features of personnel policy and describes its goals and objectives. The typology of personnel policy is presented. The main mistakes made in the development of a company strategy affecting its success are shown. Recommendations to improve the strategy of the enterprise are given.
      2019-08-14

    • «PP» и его роль для продвижения в маркетинге 

      Баранов, А. Д. (БНТУ, 2020)
      В научной работе рассматривается понятие, а также развитие скрытой рекламы (product placement), ее виды. Приводятся конкретные примеры скрытой рекламы. В конце работы представлено заключение и список использованной литературы.
      2020-10-05

    • Problems of quality service development in state structures in the Republic of Belarus 

      Тихонович, К. А. (БНТУ, 2020)
      The concept of “quality of service” is considered, the main strategies of service in government agencies are analyzed. The analysis of the Belarusian service. Recommendations are given on improving service in private and state enterprises of the Republic of Belarus.
      2020-10-05

    • Problems of using outplacement in Belarus 

      Орлова, А. А. (БНТУ, 2020)
      This article discusses the problems of outplacement in the Republic of Belarus and ways to solve them.
      2020-10-05

    • Product placement: hidden advertising technology 

      Воробьева, К. К. (БНТУ, 2019)
      It is impossible to imagine the modern world without advertising. It is generally accepted that advertising is the engine of commerce. Due to advertising, consumers can easily learn about the appearance of new products or services or about various discounts and promotions on the existing products. Nowadays, advertising is distributed not only on television, radio or in newspapers, ...
      2019-08-09

    • Product quality management at the confectionery factory 

      Кулинкович, Ю. С. (БНТУ, 2021)
      This article analyzes the indicators that are most suitable for assessing the quality of products at a confectionery enterprise. The most important factors that need to be taken into account when analyzing products for the presence of defects, as well as which standards regulate the quality of products of a confectionery enterprise, have been determined.
      2021-06-14

    • Project expert и расчетное конструирование инвестиционных проектов 

      Терешко, Е. Н.; Лысая, А. А. (БНТУ, 2020)
      В статье обосновывается идея о том, что использование информационных технологий является не только инновационным, отличительным признаком и конкурентным преимуществом для предприятия, но и также необходимым условием эффективного бизнеса. В статье раскрываются проблемы, которые связаны с управлением проектами на предприятиях. Эти проблемы тесно связаны с необходимостью поиска IT- ...
      2020-10-05

    • Projects as instrument of implementation of the development strategy of the company 

      Денищик, К. М. (БНТУ, 2019)
      In this article development strategies of the company are considered. Special attention is paid to projects which are considered as implementation tools of the development strategy of the company. Roles of political approaches and planning of resources are designated by drawing up strategy of the company.
      2019-08-09