Browsing Экономика и маркетинг в промышленности by Title

Now showing items 93-112 of 823

    • Innovative economy in the Republic of Belarus 

      Дроздова, A. Д.; Степанова, K. В. (БНТУ, 2020)
      In the modern economy, innovation plays a significant role and is the most effective way to compete. Innovations affect the country's economic growth, increasing its image, creating new industries and opening new markets. The transition to an innovative development path is one of the main tasks for Belarus. This article is devoted to the features of the innovative economy of the ...
      2020-10-05

    • Integration interaction of regional economic associations actors: «soft» & «hard» mechanisms 

      Yuy, Gan; Erkin, Dilnur; Lin, Lai Xiang; Yang, Zhang Men (БНТУ, 2020)
      In recent years, attempts to extend protectionism policies to a wide area of international relations between developed and developing countries, including the largest economies in the world, have become increasingly noticeable. Along with the “currency wars”, this forms a new reality, the peculiarity of which is to increase the level of uncertainty of economic development. To ...
      2020-10-05

    • Internet marketing 

      Вандич, А. В. (БНТУ, 2020)
      This article deals with the issue of how the Internet marketing works nowadays, its main trends, directions and ways of interaction between the brand and the client.
      2020-10-05

    • Internet marketing in the modern world 

      Евтеева, А. К. (БНТУ, 2022)
      В данной статье рассматриваются современные тенденции развития маркетинга в Интернете, а также анализируется влияние интернет-маркетинга на развитие компаний и предприятий.
      2022-06-22

    • Japanese business culture 

      Бондарик, С. А. (БНТУ, 2019)
      The article deals with the Japanese business culture, its aspects, the difficulty of understanding it and cultural values. The reasons for which companies should strive to enter the Japanese market are examined: conditions for a successful start-up and doing business there. Particular attention is paid to the use of Japanese business culture abroad.
      2019-08-09

    • Lack of trust in insurance and lemonade’s way to fix it 

      Хваленя, К. В. (БНТУ, 2020)
      The article is devoted to the current problem of the low level of distribution of insurance services in the countries of the former Soviet Union. The objective reasons for the low financial and insurance literacy of the population of Belarus are traced. The article summarizes the practical experience of developing the insurance business by the example of the actions of the American ...
      2020-10-05

    • Leader or manager 

      Ломако, Ю. А. (БНТУ, 2019)
      In the modern world it isn’t enough to be a manager, it needs to be a leader for successful management of a company and project teams. Each leader has a specific set of skills that inspire the team to follow him. We can say that these qualities are different in all branches of business. Today, there is no clear answer to the question whether leadership qualities are inborn or ...
      2019-08-12

    • Manufacturing industry of the Republic of Belarus and its role in the international division of labor 

      Дмитриев, Д. Г. (БНТУ, 2021)
      Роль обрабатывающей промышленности Республики Беларусь в мировой экономике. Проблема низкой конкурентоспособности. Административные методы содействия разгосударствлению предприятий.
      2021-06-14

    • Many a little makes a business: crowdfunding as a business funding strategy 

      Тихон, В. О. (БНТУ, 2023)
      Финансирование бизнеса – это постоянная проблема всех времен. В статье познакомимся с таким способом финансирования как краудфандинг, его преимуществами и недостатками и насколько он распространен в Беларуси.
      2023-07-06

    • Marketing around us 

      Протасюк, К. А. (БНТУ, 2023)
      Основной целью данной работы является рассмотрение того, как огромное количество разнообразной информации влияет на потребителя, и какой поток информации окажет наибольшее влияние и интерес на потребителя зависит от продавца.
      2023-07-06

    • Marketing in social networks 

      Хацкевич, А. П. (БНТУ, 2021)
      Развитие социальных сетей стремительно набирает обо- роты. С каждым днем количество пользователей растет. Еще несколько лет назад никто не мог представить, что можно развивать свой бизнес в интернете. Среди потока новых пользователей появляются предприниматели для завлечения потребителей. Поэтому стоит знать что такое SMM и как работать в этой сфере.
      2021-06-14

    • Marketing in the conditions of digital technology development 

      Тюминкина, М. Н. (БНТУ, 2022)
      Статья описывает цифровые технологии и влияние их на маркетинг. Цифровой маркетинг – новая и современная деятельность, которая повлияла на структуру рынка и стала причиной глобальных изменений в нашем мире. В статье раскрываются возможности цифрового маркетинга как для потребителей, так и для производителей.
      2022-06-22

    • Marketing in tourism sphere 

      Нестеренко, K. В. (БНТУ, 2020)
      The most important activity of firms, tourism, promotion of tourism products on the market, advertising and implementation of the prepared tour package. Currently, the media, special publications, brochures are literally crowded with a variety of tourist all right to bring to potential client actions. This task is feasible if the management of the company has knowledge in marketing ...
      2020-10-05

    • Marketing policy in conditions of universal isolation or "insulating marketing" 

      Юрьев, Г. Я. (БНТУ, 2020)
      This article deals with the current issue of organization management and promotion of goods in conditions of general isolation with the help of tools of the complex "insulation marketing." The main problems of application, peculiarities of implementation, as well as the new concept of "insulation marketing" (as part of the complex of "anti-crisis marketing") have been studied, ...
      2020-10-05

    • Marketing techniques in modern advertising 

      Федорова, О. А. (БНТУ, 2020)
      In this article, the main task of modern marketing is formulated - the study of consumption motives. The basic marketing techniques for influencing the consumer are studied. The examples of advertising moves of famous world brands are given.
      2020-10-05

    • Marketplace as a new segment of E-commerce 

      Зеленко, Е. В. (БНТУ, 2019)
      The article deals with the issues related to the essence, special features and advantages of the marketplace – a new segment of e-commerce. Its development in the Republic of Belarus and abroad is also considered.
      2019-08-09

    • Measuring design 

      Володось, А. Л. (БНТУ, 2019)
      One of the key questions for many companies is how the value of design can be measured. Being able to measure the ROI of design is important for three reasons. First of all, business needs to know the real value of investments in design. Secondly, design managers and leaders are often asked to provide evidence of success. And thirdly, design is often utilized to meet business ...
      2019-08-09

    • Methods of evaluating the effectiveness of internet advertising 

      Ермолович, Е. О. (БНТУ, 2019)
      This article discusses the development of Internet advertising, as a consequence of the development of Internet technologies. There are also seven ways to determine the effectiveness of online advertising, their advantages and disadvantages, methods of application. It is revealed that one of the most common methods of evaluation is to determine the position in the search results.
      2019-08-09

    • Modern information technologies in logistics 

      Зуева, Е. В. (БНТУ, 2019)
      In recent years, rapidly developing information and logistics technologies, without which it is difficult to carry out the activities of any enterprise. The use of computer technology and modern software can significantly improve the speed and quality of management decisions. The current state of logistics and its development is largely due to the rapid development and implementation ...
      2019-08-09

    • Modern methods of promoting beauty-industry services on the internet 

      Бодрилова, O. A. (БНТУ, 2020)
      In the last few years, significant changes have taken place in the sphere of production and services. The technological process has brought the cosmetic industry to a new level. Modern technologies allow us to quickly and easily receive goods. Innovative changes have affected all kinds of sites on the Internet, which has helped various companies to reach a new level. However, the ...
      2020-10-05