Browsing Экономика и маркетинг в промышленности by Title

Now showing items 5-24 of 823

    • An emotional influence of fonts 

      Грамина, М. Р. (БНТУ, 2019)
      The main problem of choosing fonts is that there too many and too few options at the same time. On the one hand, choosing only from system fonts can lead to a bad decision because among standard fonts, nothing interesting is simply represented. On the other hand, web font libraries with hundreds and thousands of titles are striking in abundance, which sometimes leads to paradoxical ...
      2019-08-09

    • Analysis of advertising impact on the society in the Republic of Belarus 

      Каштелян, А. В. (БНТУ, 2019)
      This article discusses what advertising is, how it affects people and why it is needed. It also shows the results of a survey of people, what they do when they see ads.
      2019-08-09

    • Analysis of financial stability of the enterprise and ways to its improve on the basis of self-financing and asset management 

      Сушко, Е. С.; Дрозд, Е. В. (БНТУ, 2019)
      Financial area of activity of the enterprise – one of the main criteria of its competitiveness. On a basis the financial evaluation turns out conclusions about investment attractiveness of some or other types of activity, and the conclusion about self-financing of the enterprise is drawn. Financial stability is an important source of stable activity of the enterprises on longer ...
      2019-08-14

    • Analysis of obstructive factors for opening a business 

      Кухарева, А. Н. (БНТУ, 2020)
      Business development in each country is proceeding at a different pace. In this article, we will conduct a comparative analysis of countries with the best economic indicators, find out what exactly helps them to be in the first places in the world ranking and give a conclusion on what Belarus does not have enough to compete successfully with leading countries.
      2020-10-05

    • Analysis of strengths and weaknesses of IT sphere 

      Сальникова, A. В. (БНТУ, 2020)
      This article is devoted to the state of IT services at the modern market. The special attention is paid to the impact of strategic planning on a company. The strengths and weaknesses of the IT company have been analyzed. The author gives some recommendations on how to improve and develop this strategy.
      2020-10-05

    • Analysis of the corporate bond market of Russian banks 

      Oрлова, А. A.; Kaзакова, A. С. (БНТУ, 2023)
      В статье рассматриваются основные тенденции и прогнозы рынка корпоративных облигаций, а также основные риски и возможности для инвесторов. Цель статьи - анализ состояния рынка корпоративных облигаций в современной России, анализ рисков инвестирования в облигации, поиск предложений по ускорению его дальнейшего развития.
      2023-07-06

    • Ananysis of the possibilities of introducing the principles of holacracy in the belarusian management system 

      Бондарчук, М. С. (БНТУ, 2019)
      The scientific article is dedicated to the analysis of the possibilities of introduction the principles of holacracy in the system of Belarusian management. The article reveals the concept and principles of holacracy. As a result, it was concluded that nowadays Belarusian companies are not ready for implementation of holacracy principles in the management system of companies due ...
      2019-08-09

    • Antidumping measures and their impact on international trade 

      Вансевич, Е. И. (БНТУ, 2019)
      Работа посвящена вопросам использования антидемпинговых мер в сфере международной торговли как инструмента защиты внутреннего рынка. В статье приводятся примеры использования подобного рода инструментов, а также отражены различные эффекты влияния используемых мер антидемпинговой политики в различных странах и в Европейском Союзе, а также приведены общемировые показатели.
      2019-08-09

    • AR технологии в маркетинге 

      Климович, Н. С. (БНТУ, 2020)
      В научной работе рассматриваются возможности AR технологии в маркетинге. Рассмотрены способы реализации проекта и механизмы работы технологии. Приведены примеры организаций внедривших данную технологию, а также перечислены преимущества использования.
      2020-10-05

    • Aromamarketing as a means of attracting clients 

      Белько, М. В. (БНТУ, 2019)
      The relevance of my research lies in the importance of a relatively new way for the Belarusian market to attract customers – aromamarketing. The work will consider the objectives of the introduction of aromamarketing, its importance and relevance.
      2019-08-09

    • ATL, BTL, TTL marketing 

      Фурс, М. А. (БНТУ, 2020)
      The traditional separation of ATL and BTL advertising has been used for years. However, this established unit lost its original meaning a bit due to changes in the markets and the development of new technologies. Over the years, new brand communication strategies with customers have appeared in ATL and BTL. In this regard, difficulties arise in the classification of new methods ...
      2020-10-05

    • Attracting chinese investments into economy of the Republic of Belarus 

      Федорова, О. А. (БНТУ, 2019)
      The special features of development of the bilateral relations of the Republic of Belarus and the People’s Republic of China in the investment and production sectors are considered. The directions of the Belarusian- Chinese cooperation, in particular, the implementation of investment projects with the participation of residents of the industrial park "Great Stone", are analyzed.
      2019-08-14

    • Attraction of foreign investments in the context of national security 

      Золотова, Е. В. (БНТУ, 2019)
      In this article key indicators of the volume of investment into fixed capital are analyzed, the share of direct foreign investments in Belarus is revealed. The interrelation of foreign investments and economic security of the country is revealed. Elements of structure of economic security and also factors that influence attraction of foreign investments are allocated. On the basis ...
      2019-08-09

    • Atypical business solutions 

      Петрович, Л. С. (БНТУ, 2022)
      Одна из самых основных бизнес-целей – это возможность быть впереди своих конкурентов хотя бы на один шаг. Это преимущество сможет обеспечить появление новых клиентов, высокие продажи и всемирную известность. В наше время тривиальные решения в управлении своим бизнесом мало чего могут добиться. Чтобы быть на высоте, нужно придумать что-то нестандартное и оригинальное. Поэтому ...
      2022-06-22

    • Beauty industry in Belarus 

      Панасюк, Е. В. (БНТУ, 2023)
      Изучить косметическую индустрию в Беларуси, ее перспективы и место на мировом рынке.
      2023-07-06

    • Benefits of leasing 

      Лобановская, Н. Ю. (БНТУ, 2020)
      Leasing is one of the most effective financial instruments, provides a real opportunity for enterprises to acquire and update their fixed assets, increase competitiveness, productivity, quality of products, and reduce tax and operating costs. In a sense, leasing can be called the perfect form of a bank loan, which is specially designed for investing money in the expansion or ...
      2020-10-05

    • Blockchain in marketing 

      Лобко, А. Р. (БНТУ, 2019)
      In this article we will research how marketing can change due to blockchain technologies. Examine the basics of the blockchain, as well as disadvantages that do not allow this technology conquer the market quickly.
      2019-08-09

    • Brand awareness in doing business 

      Цветкова, А. Д. (БНТУ, 2023)
      В данной статье рассматривается такое понятие как узнаваемость бренда и какие способы компании используют, чтобы увеличить ее.
      2023-07-06

    • Branding in crisis: analysis of companies' experience and development of survival strategies 

      Макарич, T. A. (БНТУ, 2023)
      Брендинг – ключевой элемент бизнеса, помогающий компаниям сохранять лидерство на рынке и преодолевать кризисные ситуации. Для выхода из кризиса компаниям необходимо использовать различные стратегии брендинга, основанные на усилении бренда, дифференциации бренда и снижении цены на продукцию, но при этом они должны учитывать собственные ресурсы и возможности, а также особенности ...
      2023-07-06

    • Business process management as the main component of improving business efficiency 

      Горба, В. В. (БНТУ, 2020)
      Тhe article touches upon the issue of competent management of business processes as an important component of any business. To manage business processes, it is proposed to use the integrated ABC-EVA system, which allows managers to obtain reliable and comprehensive information about the business at different levels of its functioning. This system also makes possible to analyze ...
      2020-10-05