Now showing items 45-64 of 250

    • Personnel policy and businessstrategy mistakes 

      Новогран, Е. А. (БНТУ, 2019)
      This article discusses the features of personnel policy and describes its goals and objectives. The typology of personnel policy is presented. The main mistakes made in the development of a company strategy affecting its success are shown. Recommendations to improve the strategy of the enterprise are given.
      2019-08-14
    • Product placement: hidden advertising technology 

      Воробьева, К. К. (БНТУ, 2019)
      It is impossible to imagine the modern world without advertising. It is generally accepted that advertising is the engine of commerce. Due to advertising, consumers can easily learn about the appearance of new products or services or about various discounts and promotions on the existing products. Nowadays, advertising is distributed not only on television, radio or in newspapers, ...
      2019-08-09
    • Projects as instrument of implementation of the development strategy of the company 

      Денищик, К. М. (БНТУ, 2019)
      In this article development strategies of the company are considered. Special attention is paid to projects which are considered as implementation tools of the development strategy of the company. Roles of political approaches and planning of resources are designated by drawing up strategy of the company.
      2019-08-09
    • Psychology of advertising 

      Грицук, А. А.; Смoргович, Д. А. (БНТУ, 2019)
      The article contains methods of psychological impact of advertising on a person. There are examples of various ways, used by modern marketers to provide product sales.
      2019-08-09
    • Rules of pricing in the organization 

      Олехнович, Н. Е. (БНТУ, 2019)
      Price is a value that is assigned to a product or service and is the result of a complex set of calculations, research, and understanding, as well as the ability to take risks. The pricing strategy, among other things, takes into account segments, solvency, market conditions, competitors' actions, trading margins and input costs. It targets specific customers and against competitors.
      2019-08-14
    • Sampling as a tool of sales effectiveness increase 

      Мойсеевич, Э. В. (БНТУ, 2019)
      Sampling is considered as a tool to increase sales efficiency in this article. Particular attention is paid to its advantages and disadvantages, as well as the difficulties that the company may face when conducting this activity. Based on the analysis, it is possible to make a conclusion that the use of this method is appropriate.
      2019-08-14
    • Sharing economy 

      Савкова, Д. В. (БНТУ, 2019)
      The idea of sharing things and services is gaining momentum around the whole world. With the development of social networks and mobile technologies, it begins easier to find like-minded people with the same interests. The process of exchange and sharing economy has become more open and affordable. The Sharing Economy is a socio-economic ecosystem of sharing human, physical and ...
      2019-08-14
    • Small business development in Belarus 

      Мастович, В. А. (БНТУ, 2019)
      Nowadays small business is gaining momentum, many people believe that it is very profitable and promising, as small business may be only an introduction into something big. Although not everyone imagines how many factors should be taken into account. Today more and more teenagers choose economic professions to get a little acquainted with the mechanism of doing business and in ...
      2019-08-13
    • Small business in the economy on the example of the Republic of Belarus 

      Пахолина, Д. А.; Долганова, В. А. (БНТУ, 2019)
      The article is devoted to the creation and development of small business in the economy of the Republic of Belarus. The drawbacks and advantages of its development, as well as the need for support from the state are revealed.
      2019-08-14
    • SMM как залог успешного бизнеса 

      Мешкова, К. С. (БНТУ, 2019)
      Бизнес уверенными шагами уходит в онлайн: практически любое предприятие имеет свой сайт. Еще несколько лет назад никто представить не мог, что благодаря социальным сетям можно будет продвигать и продавать свой товар. Социальные сети не стоят на месте, они активно развиваются. С каждым днем увеличивается количество пользователей и число посещений социальных сетей. Например, в своем ...
      2019-07-31
    • Special features of modern internet-marketing 

      Куликович, Е. В. (БНТУ, 2019)
      Different ways to promote business on the Interet on the example of the social network Instagram are considered in this article. The main objective of the study is to systematize the principles of advertising business in social networks to compile a personalized advertising trajectory. The proposed models will be useful in building individual advertising strategies within the ...
      2019-08-09
    • System of introduction of electronic journals and diaries 

      Рыжко, Е. И. (БНТУ, 2019)
      This work is relevant, since in this period the role of the school as an educational institution is undergoing significant changes. Electronic journals automate the process of monitoring progress, duplicating school journal entries, giving the opportunity to monitor accumulated grades in subjects. Electronic school journal is a new standard of school Informatization in the near future.
      2019-08-14
    • Technologies of individual influence on negotiators 

      Максимович, А. А. (БНТУ, 2019)
      The paper studies some technologies of individual influence on the consciousness and behavior of a participant in negotiations.
      2019-08-13
    • Tendencies in shadow economy development 

      Аксенчик, А. В. (БНТУ, 2019)
      Shadow economy is a complex socio-economic phenomenon embracing the sphere of illegal and hidden from government bodies economic activities. Illegal production of goods and services, concealment of income, turnover of unaccounted cash, laundering of money, and bribes for the abuse of authority – everyone is familiar with these everyday manifestations of shadow economy. Since ...
      2019-08-09
    • The impact of social networks profiles in the process of hiring 

      Огнева, Т. А. (БНТУ, 2019)
      This article covers the possibility of analyzing social network profiles of potential employees during the process of hiring, includes the advantages and disadvantages of such criterion as well as the degree of popularity of SN in general.
      2019-08-14
    • The role of tourism in the global economy 

      Рябцева, Я. В. (БНТУ, 2019)
      The topic of my report is the role of Tourism in The Global Economy. Tourism has a positive impact not only on the emotions and feelings of a person, but also on the global economy. No matter how loud it sounds, it is. Perhaps not everyone knows, but tourism not only does not lose its position, but also strengthens it. Thanks to this report, you will find out why this happens.
      2019-08-14
    • The significance of business ecology 

      Барковская, В. В. (БНТУ, 2019)
      Business is such a wide sphere that touches our planet a lot. Well-being of the Earth depends on human activities, so now it is time to make changes in people’s mind about ecology. People should be inspired by each other; they should act and think about consequences. This article shows and describes the main principles of nature (cycles, partnership and diversity). These points ...
      2019-08-09
    • Time management as an innovative way to manage time 

      Гринцевич, Ю. В. (БНТУ, 2019)
      One of the causes of stress at work is lack of time. If you want to avoid such stressful situations that will cause your failure, you need to learn how to manage time, or time management. To do it, you must follow some rules that will help you to organize your day.
      2019-08-09
    • Trading via the internet 

      Пальчук, Ю. В. (БНТУ, 2019)
      This article is about the importance of the Internet in modern entrepreneurship. The competitive advantages of having a website for business are considered. Main characteristics and features that will help to succeed in this area are mentioned.
      2019-08-14
    • Using methods of integrated economic analysis as an instrument for increasing the quality of audit 

      Кондратюк, А. О.; Шарай, А. А. (БНТУ, 2019)
      This article is dedicated to investigation of audit process components with aim to analyze capabilities of business review appliance. The result of such appliance is increasing of effectiveness of this procedure for economic entities in conditions of modern economic situation.
      2019-08-09