Browsing 2019 by Title
Now showing items 11-30 of 250
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Blockchain in marketing
(БНТУ, 2019)In this article we will research how marketing can change due to blockchain technologies. Examine the basics of the blockchain, as well as disadvantages that do not allow this technology conquer the market quickly.2019-08-09 -
Company wants you to buy less
(БНТУ, 2019)The article is devoted to the issues of excessive consumption of light industry goods. Based on the analysis of this issue, the characteristics and consequences of this phenomenon, as well as companies opposing the trends, were considered. The article also provides solutions to the problem for individuals.2019-08-09 -
Concept of product in modern marketing
(БНТУ, 2019)The concept of “goods” in modern marketing is considered, the main goal of modern marketing is formulated in the article. Possible options for eliminating the needs of the consumer with the help of the goods are studied.2019-08-14 -
Controlling as a tool for optimization of enterprise logistics system
(БНТУ, 2019)Controlling assumes a complex approach towards an enterprise, so as to detect bottlenecks in time, design methods to eliminate them and, in the case of deviations from the planned volumes, to suggest the correction activities. A significant of controlling is the preparation of information adjusted to the recipient, whereas profitability is the main condition. The most important ...2019-08-14 -
Cryptocurrency and its place in the financial system
(БНТУ, 2019)The article considers the actual problem of using cryptocurrencies in the sphere of financial relations, also it analyzes the main features of cryptocurrency, as well as legislative assurance of it in the Republic of Belarus.2019-08-14 -
Development of business in drinking water production
(БНТУ, 2019)The special features of business development in the field of drinking water are considered in this article. The process of creating such a business is described consistently. The main barriers to its development are shown. The main factors affecting the profitability of the company are presented. Recommendations on improving the production and delivery of drinking water are given.2019-08-13 -
Development of transport logistics in the Republic of Belarus
(БНТУ, 2019)Nowadays the increasing number of producers understands that the overall performance of the enterprise can be reached only by an effective work of each its link. For ensuring such work there is a set of various approaches, technologies and methods. One of them is use of logistics and its modern concepts at the organization of production activity.2019-08-09 -
Digital transformation of foreign trade processes in the context of formation of EAEU digital space: customs aspect
(БНТУ, 2019)The article describes the digital transformation in the organization of foreign trade processes in terms of customs aspects. Such digital initiatives of EAEU as digital trade, digital transport cor ridors and digital traceability are considered and their connection with the customs area is noted. Also some data on the economic effect as a contribution to the EAEU GDP as a result ...2019-08-14 -
Electric cars and their prospects
(БНТУ, 2019)Nowadays time technology should remember about the environment. Due to the enormous number of factories, buildings, cars and other human creation, we are ruining our planet, depleting its reserves of natural energy sources. It must be understood that such principle of life will destroy it in a few hundred years. And the main source of pollution is cars. This is what this article ...2019-08-09 -
Electronic human resource management system
(БНТУ, 2019)Every year companies change their understanding of values and goals. Currently, companies are thinking about the importance of human resources. An Electronic Human Resource is needed to monitor the quality, skills and capabilities of employees. In recent years electronic human resource management (E-HRM) is a leading organizational system in human resource management (HRM), ...2019-08-09 -
Emotional intelligence as a key employability skill
(БНТУ, 2019)This article is dedicated to reveling a sense of emotional intelligence, and the importance of r ecruiting employees with high emotional intelligence in your staff. The article defines questions which can help to identify emotional intelligence in potential employees.2019-08-09 -
Environmental management
(БНТУ, 2019)Ecology is a significant aspect of the development, prosperity and existence of humanity. Therefore, it is important to consider this concept in all spheres of human activity. This research work considers an economic activity and its direct participation in the preservation and protection of the environment.2019-08-09 -
Event-маркетинг в сфере B2B
(БНТУ, 2019)В работе рассмотрена важность event-маркетинга для сферы B2B, описаны методы и эффективности его использования. Рассмотрены преимущества event-маркетинга, его реализация компаниями, работающими на рынке B2B, и этапы подготовки к таким мероприятиям.2019-08-07 -
Guerilla marketing as a way to improve advertisment effectiveness
(БНТУ, 2019)This article focuses on one of the problems of modern world’s marketing as an important part of doing business, analyzing and describing the deterioration of traditional advertising effectiveness revealed in the “banner blindness” phenomenon. This problem is suggested to be solved by means of gueril la marketing, an advertisement strategy that achieves its goal through ingenuity ...2019-08-14 -
How people read
(БНТУ, 2019)This article is about how consumers read and perceive text, and what attract them the most during reading. Also it contains information about how text influence on customer’s mind.2019-08-14 -
Human capital as the greatest asset
(БНТУ, 2019)Few companies can now realistically be valued only in terms of their physical assets (factories, buildings, machines, equipment, implements, etc.), and in most business employees are a major influence on whether any profit is made. With computer-based technology competing companies can increasingly copy each other, and that it is people who make a company stand out from the crowd. ...2019-08-14 -
Humor in advertising
(БНТУ, 2019)The impact and understanding of humorous advertising depending on gender, age and life principles of a person. Jokes that are used in advertising, as well as a specific product in the color scheme, selected by the «color product matrix» can significantly affect the increase in profits due to new buyers.2019-08-09 -
Image and firm style of the organization
(БНТУ, 2019)The relevance of my research lies in the importance of the image on the formation of the image of the organization in the eyes of clients, as well as in the ways of forming a positive image of the company, about how the organization needs to declare itself and take a leadership position among its competitors. We look at the external and internal components of the organization’s ...2019-08-14 -
Impact of social media on the growth of small business
(БНТУ, 2019)The topic of this article is relevant, as nowadays advertising and its placement in various social networks has a great influence on the development of small and medium-sized businesses in general. This technology for placing advertisements in social networks (Instagram, VK, and Facebook) is new and has not yet been fully explored.2019-08-09 -
Industrial marketing: are belarusian enterprises able to use this tool?
(БНТУ, 2019)Industry is one of the leading sectors of the economy of the Republic of Belarus. However, there is much to develop even in the leading industry. Competent use of industrial marketing is an effective way of marketing products used in production by industrial enterprises. Sales volumes of Belarusian industrial products are small in comparison to Western countries where industrial ...2019-08-09