Now showing items 21-40 of 250

    • Nation brand and its effect on the consumer 

      Шеметович, Ю. А. (БНТУ, 2019)
      Not only nation brand and its country of origin have a deep and intricate connection, but studying and understanding this connection helps countries build a national reputation and their image in audiences’ perceptions.
    • Guerilla marketing as a way to improve advertisment effectiveness 

      Хваленя, К. В. (БНТУ, 2019)
      This article focuses on one of the problems of modern world’s marketing as an important part of doing business, analyzing and describing the deterioration of traditional advertising effectiveness revealed in the “banner blindness” phenomenon. This problem is suggested to be solved by means of gueril la marketing, an advertisement strategy that achieves its goal through ingenuity ...
    • Attracting chinese investments into economy of the Republic of Belarus 

      Федорова, О. А. (БНТУ, 2019)
      The special features of development of the bilateral relations of the Republic of Belarus and the People’s Republic of China in the investment and production sectors are considered. The directions of the Belarusian- Chinese cooperation, in particular, the implementation of investment projects with the participation of residents of the industrial park "Great Stone", are analyzed.
    • Analysis of financial stability of the enterprise and ways to its improve on the basis of self-financing and asset management 

      Сушко, Е. С.; Дрозд, Е. В. (БНТУ, 2019)
      Financial area of activity of the enterprise – one of the main criteria of its competitiveness. On a basis the financial evaluation turns out conclusions about investment attractiveness of some or other types of activity, and the conclusion about self-financing of the enterprise is drawn. Financial stability is an important source of stable activity of the enterprises on longer ...
    • ABC-analysis of staff motivation at enterprise 

      Сморгович, Д. А. (БНТУ, 2019)
      The аrticle contains the classification of personnel according to the main criteria. The most effective methods of personnel stimulation at enterprise are described in the article.
    • How people read 

      Сарвас, Е. О. (БНТУ, 2019)
      This article is about how consumers read and perceive text, and what attract them the most during reading. Also it contains information about how text influence on customer’s mind.
    • Concept of product in modern marketing 

      Сальникова, А. В. (БНТУ, 2019)
      The concept of “goods” in modern marketing is considered, the main goal of modern marketing is formulated in the article. Possible options for eliminating the needs of the consumer with the help of the goods are studied.
    • Sharing economy 

      Савкова, Д. В. (БНТУ, 2019)
      The idea of sharing things and services is gaining momentum around the whole world. With the development of social networks and mobile technologies, it begins easier to find like-minded people with the same interests. The process of exchange and sharing economy has become more open and affordable. The Sharing Economy is a socio-economic ecosystem of sharing human, physical and ...
    • The role of tourism in the global economy 

      Рябцева, Я. В. (БНТУ, 2019)
      The topic of my report is the role of Tourism in The Global Economy. Tourism has a positive impact not only on the emotions and feelings of a person, but also on the global economy. No matter how loud it sounds, it is. Perhaps not everyone knows, but tourism not only does not lose its position, but also strengthens it. Thanks to this report, you will find out why this happens.
    • System of introduction of electronic journals and diaries 

      Рыжко, Е. И. (БНТУ, 2019)
      This work is relevant, since in this period the role of the school as an educational institution is undergoing significant changes. Electronic journals automate the process of monitoring progress, duplicating school journal entries, giving the opportunity to monitor accumulated grades in subjects. Electronic school journal is a new standard of school Informatization in the near future.
    • Neuromarketing as a tool for sales 

      Петрович, В. В. (БНТУ, 2019)
      The article points out that neuromarketing is a completely new and effective tool for increasing the sales level of a different products and argues about the need to implement and using its methods in Belarus practice in order to make products more competitive and popular among consumers.
    • Controlling as a tool for optimization of enterprise logistics system 

      Петрашкевич, А. А. (БНТУ, 2019)
      Controlling assumes a complex approach towards an enterprise, so as to detect bottlenecks in time, design methods to eliminate them and, in the case of deviations from the planned volumes, to suggest the correction activities. A significant of controlling is the preparation of information adjusted to the recipient, whereas profitability is the main condition. The most important ...
    • Small business in the economy on the example of the Republic of Belarus 

      Пахолина, Д. А.; Долганова, В. А. (БНТУ, 2019)
      The article is devoted to the creation and development of small business in the economy of the Republic of Belarus. The drawbacks and advantages of its development, as well as the need for support from the state are revealed.
    • Neuromarketing – the management of consumer mass consciousness 

      Орлова, А. А. (БНТУ, 2019)
      The article reveals the concept of neuromarketing, studied the history of its appearance. The spheres of use of this concept, its influence on sales and brand image are revealed.
    • Rules of pricing in the organization 

      Олехнович, Н. Е. (БНТУ, 2019)
      Price is a value that is assigned to a product or service and is the result of a complex set of calculations, research, and understanding, as well as the ability to take risks. The pricing strategy, among other things, takes into account segments, solvency, market conditions, competitors' actions, trading margins and input costs. It targets specific customers and against competitors.
    • The impact of social networks profiles in the process of hiring 

      Огнева, Т. А. (БНТУ, 2019)
      This article covers the possibility of analyzing social network profiles of potential employees during the process of hiring, includes the advantages and disadvantages of such criterion as well as the degree of popularity of SN in general.
    • Personnel policy and businessstrategy mistakes 

      Новогран, Е. А. (БНТУ, 2019)
      This article discusses the features of personnel policy and describes its goals and objectives. The typology of personnel policy is presented. The main mistakes made in the development of a company strategy affecting its success are shown. Recommendations to improve the strategy of the enterprise are given.
    • Human capital as the greatest asset 

      Мороз, Т. В. (БНТУ, 2019)
      Few companies can now realistically be valued only in terms of their physical assets (factories, buildings, machines, equipment, implements, etc.), and in most business employees are a major influence on whether any profit is made. With computer-based technology competing companies can increasingly copy each other, and that it is people who make a company stand out from the crowd. ...
    • Sampling as a tool of sales effectiveness increase 

      Мойсеевич, Э. В. (БНТУ, 2019)
      Sampling is considered as a tool to increase sales efficiency in this article. Particular attention is paid to its advantages and disadvantages, as well as the difficulties that the company may face when conducting this activity. Based on the analysis, it is possible to make a conclusion that the use of this method is appropriate.
    • Trading via the internet 

      Пальчук, Ю. В. (БНТУ, 2019)
      This article is about the importance of the Internet in modern entrepreneurship. The competitive advantages of having a website for business are considered. Main characteristics and features that will help to succeed in this area are mentioned.