Browsing Материалы конференции по статьям by Author "Шумская, Н. И."

Now showing items 1-9 of 9

    • ABC-analysis of staff motivation at enterprise 

      Сморгович, Д. А. (БНТУ, 2019)
      The аrticle contains the classification of personnel according to the main criteria. The most effective methods of personnel stimulation at enterprise are described in the article.
      2019-08-14

    • Advantages of using retail branding 

      Мельник, А. И. (БНТУ, 2019)
      Successful sales are supported by the use of new ways to attract consumers. In this article the impact of retail branding on the consumer is investigated and the attention is focused on the stages of branding and its use either.
      2019-08-13

    • An emotional influence of fonts 

      Грамина, М. Р. (БНТУ, 2019)
      The main problem of choosing fonts is that there too many and too few options at the same time. On the one hand, choosing only from system fonts can lead to a bad decision because among standard fonts, nothing interesting is simply represented. On the other hand, web font libraries with hundreds and thousands of titles are striking in abundance, which sometimes leads to paradoxical ...
      2019-08-09

    • How people read 

      Сарвас, Е. О. (БНТУ, 2019)
      This article is about how consumers read and perceive text, and what attract them the most during reading. Also it contains information about how text influence on customer’s mind.
      2019-08-14

    • Methods of evaluating the effectiveness of internet advertising 

      Ермолович, Е. О. (БНТУ, 2019)
      This article discusses the development of Internet advertising, as a consequence of the development of Internet technologies. There are also seven ways to determine the effectiveness of online advertising, their advantages and disadvantages, methods of application. It is revealed that one of the most common methods of evaluation is to determine the position in the search results.
      2019-08-09

    • Nation brand and its effect on the consumer 

      Шеметович, Ю. А. (БНТУ, 2019)
      Not only nation brand and its country of origin have a deep and intricate connection, but studying and understanding this connection helps countries build a national reputation and their image in audiences’ perceptions.
      2019-08-14

    • Projects as instrument of implementation of the development strategy of the company 

      Денищик, К. М. (БНТУ, 2019)
      In this article development strategies of the company are considered. Special attention is paid to projects which are considered as implementation tools of the development strategy of the company. Roles of political approaches and planning of resources are designated by drawing up strategy of the company.
      2019-08-09

    • Psychology of advertising 

      Грицук, А. А.; Смoргович, Д. А. (БНТУ, 2019)
      The article contains methods of psychological impact of advertising on a person. There are examples of various ways, used by modern marketers to provide product sales.
      2019-08-09

    • The impact of social networks profiles in the process of hiring 

      Огнева, Т. А. (БНТУ, 2019)
      This article covers the possibility of analyzing social network profiles of potential employees during the process of hiring, includes the advantages and disadvantages of such criterion as well as the degree of popularity of SN in general.
      2019-08-14