Now showing items 1-19 of 19

    • Attraction of foreign investments in the context of national security 

      Золотова, Е. В. (БНТУ, 2019)
      In this article key indicators of the volume of investment into fixed capital are analyzed, the share of direct foreign investments in Belarus is revealed. The interrelation of foreign investments and economic security of the country is revealed. Elements of structure of economic security and also factors that influence attraction of foreign investments are allocated. On the basis ...
      2019-08-09
    • Company wants you to buy less 

      Ковалевич, Е. В. (БНТУ, 2019)
      The article is devoted to the issues of excessive consumption of light industry goods. Based on the analysis of this issue, the characteristics and consequences of this phenomenon, as well as companies opposing the trends, were considered. The article also provides solutions to the problem for individuals.
      2019-08-09
    • Concept of product in modern marketing 

      Сальникова, А. В. (БНТУ, 2019)
      The concept of “goods” in modern marketing is considered, the main goal of modern marketing is formulated in the article. Possible options for eliminating the needs of the consumer with the help of the goods are studied.
      2019-08-14
    • Cryptocurrency and its place in the financial system 

      Шилович, У. В. (БНТУ, 2019)
      The article considers the actual problem of using cryptocurrencies in the sphere of financial relations, also it analyzes the main features of cryptocurrency, as well as legislative assurance of it in the Republic of Belarus.
      2019-08-14
    • Electronic human resource management system 

      Жуковец, Д. А. (БНТУ, 2019)
      Every year companies change their understanding of values and goals. Currently, companies are thinking about the importance of human resources. An Electronic Human Resource is needed to monitor the quality, skills and capabilities of employees. In recent years electronic human resource management (E-HRM) is a leading organizational system in human resource management (HRM), ...
      2019-08-09
    • Emotional intelligence as a key employability skill 

      Бондарчук, Е. С. (БНТУ, 2019)
      This article is dedicated to reveling a sense of emotional intelligence, and the importance of r ecruiting employees with high emotional intelligence in your staff. The article defines questions which can help to identify emotional intelligence in potential employees.
      2019-08-09
    • Environmental management 

      Лавринович, А. В. (БНТУ, 2019)
      Ecology is a significant aspect of the development, prosperity and existence of humanity. Therefore, it is important to consider this concept in all spheres of human activity. This research work considers an economic activity and its direct participation in the preservation and protection of the environment.
      2019-08-09
    • Human capital as the greatest asset 

      Мороз, Т. В. (БНТУ, 2019)
      Few companies can now realistically be valued only in terms of their physical assets (factories, buildings, machines, equipment, implements, etc.), and in most business employees are a major influence on whether any profit is made. With computer-based technology competing companies can increasingly copy each other, and that it is people who make a company stand out from the crowd. ...
      2019-08-14
    • Industrial marketing: are belarusian enterprises able to use this tool? 

      Коник, А. В. (БНТУ, 2019)
      Industry is one of the leading sectors of the economy of the Republic of Belarus. However, there is much to develop even in the leading industry. Competent use of industrial marketing is an effective way of marketing products used in production by industrial enterprises. Sales volumes of Belarusian industrial products are small in comparison to Western countries where industrial ...
      2019-08-09
    • Leader or manager 

      Ломако, Ю. А. (БНТУ, 2019)
      In the modern world it isn’t enough to be a manager, it needs to be a leader for successful management of a company and project teams. Each leader has a specific set of skills that inspire the team to follow him. We can say that these qualities are different in all branches of business. Today, there is no clear answer to the question whether leadership qualities are inborn or ...
      2019-08-12
    • Measuring design 

      Володось, А. Л. (БНТУ, 2019)
      One of the key questions for many companies is how the value of design can be measured. Being able to measure the ROI of design is important for three reasons. First of all, business needs to know the real value of investments in design. Secondly, design managers and leaders are often asked to provide evidence of success. And thirdly, design is often utilized to meet business ...
      2019-08-09
    • Neuromarketing – the management of consumer mass consciousness 

      Орлова, А. А. (БНТУ, 2019)
      The article reveals the concept of neuromarketing, studied the history of its appearance. The spheres of use of this concept, its influence on sales and brand image are revealed.
      2019-08-14
    • Origins of stereotyping in advertising 

      Алтухова, Ю. С. (БНТУ, 2019)
      The synergetic approach to creating modern advertising requires rigorous analysis. Otherwise irreversible consequences occur. Sometimes those tiny issues implicitly appear on the surface, covering delicate areas of our lives. The idea is to eliminate the problem in its infancy. Some approaches are considered to understand the roots of negative results and prevent adverse effects.
      2019-08-09
    • Sharing economy 

      Савкова, Д. В. (БНТУ, 2019)
      The idea of sharing things and services is gaining momentum around the whole world. With the development of social networks and mobile technologies, it begins easier to find like-minded people with the same interests. The process of exchange and sharing economy has become more open and affordable. The Sharing Economy is a socio-economic ecosystem of sharing human, physical and ...
      2019-08-14
    • Technologies of individual influence on negotiators 

      Максимович, А. А. (БНТУ, 2019)
      The paper studies some technologies of individual influence on the consciousness and behavior of a participant in negotiations.
      2019-08-13
    • Tendencies in shadow economy development 

      Аксенчик, А. В. (БНТУ, 2019)
      Shadow economy is a complex socio-economic phenomenon embracing the sphere of illegal and hidden from government bodies economic activities. Illegal production of goods and services, concealment of income, turnover of unaccounted cash, laundering of money, and bribes for the abuse of authority – everyone is familiar with these everyday manifestations of shadow economy. Since ...
      2019-08-09
    • The significance of business ecology 

      Барковская, В. В. (БНТУ, 2019)
      Business is such a wide sphere that touches our planet a lot. Well-being of the Earth depends on human activities, so now it is time to make changes in people’s mind about ecology. People should be inspired by each other; they should act and think about consequences. This article shows and describes the main principles of nature (cycles, partnership and diversity). These points ...
      2019-08-09
    • Trading via the internet 

      Пальчук, Ю. В. (БНТУ, 2019)
      This article is about the importance of the Internet in modern entrepreneurship. The competitive advantages of having a website for business are considered. Main characteristics and features that will help to succeed in this area are mentioned.
      2019-08-14
    • Using methods of integrated economic analysis as an instrument for increasing the quality of audit 

      Кондратюк, А. О.; Шарай, А. А. (БНТУ, 2019)
      This article is dedicated to investigation of audit process components with aim to analyze capabilities of business review appliance. The result of such appliance is increasing of effectiveness of this procedure for economic entities in conditions of modern economic situation.
      2019-08-09