Now showing items 1-5 of 5

    • Analysis of advertising impact on the society in the Republic of Belarus 

      Каштелян, А. В. (БНТУ, 2019)
      This article discusses what advertising is, how it affects people and why it is needed. It also shows the results of a survey of people, what they do when they see ads.
      2019-08-09
    • Controlling as a tool for optimization of enterprise logistics system 

      Петрашкевич, А. А. (БНТУ, 2019)
      Controlling assumes a complex approach towards an enterprise, so as to detect bottlenecks in time, design methods to eliminate them and, in the case of deviations from the planned volumes, to suggest the correction activities. A significant of controlling is the preparation of information adjusted to the recipient, whereas profitability is the main condition. The most important ...
      2019-08-14
    • Electric cars and their prospects 

      Авдиевич, И. В. (БНТУ, 2019)
      Nowadays time technology should remember about the environment. Due to the enormous number of factories, buildings, cars and other human creation, we are ruining our planet, depleting its reserves of natural energy sources. It must be understood that such principle of life will destroy it in a few hundred years. And the main source of pollution is cars. This is what this article ...
      2019-08-09
    • Neuromarketing: the art of sales based on psychology 

      Вихрова, А. С. (БНТУ, 2019)
      Neuromarketing – is the study of unconscious human reactions to marketing stimuli with special equipment (scanners, galvanometers, electroencephalography, and others.). The obtained results are the basis for the creation of advertising messages that will be predictably effective. The data that is obtained by neyromarketing specialists, allow you to change a person's thoughts ...
      2019-08-09
    • Personnel policy and businessstrategy mistakes 

      Новогран, Е. А. (БНТУ, 2019)
      This article discusses the features of personnel policy and describes its goals and objectives. The typology of personnel policy is presented. The main mistakes made in the development of a company strategy affecting its success are shown. Recommendations to improve the strategy of the enterprise are given.
      2019-08-14