This article is about how consumers read and perceive text, and what attract them the most during reading. Also it contains information about how text influence on customer’s mind.

The idea of sharing things and services is gaining momentum around the whole world. With the development of social networks and mobile technologies, it begins easier to find like-minded people with the same interests. The process of exchange and sharing economy has become more open and affordable. The Sharing Economy is a socio-economic ecosystem of sharing human, physical and ...

This work is relevant, since in this period the role of the school as an educational institution is undergoing significant changes. Electronic journals automate the process of monitoring progress, duplicating school journal entries, giving the opportunity to monitor accumulated grades in subjects. Electronic school journal is a new standard of school Informatization in the near future.

Controlling assumes a complex approach towards an enterprise, so as to detect bottlenecks in time, design methods to eliminate them and, in the case of deviations from the planned volumes, to suggest the correction activities. A significant of controlling is the preparation of information adjusted to the recipient, whereas profitability is the main condition. The most important ...

The article reveals the concept of neuromarketing, studied the history of its appearance. The spheres of use of this concept, its influence on sales and brand image are revealed.

This article covers the possibility of analyzing social network profiles of potential employees during the process of hiring, includes the advantages and disadvantages of such criterion as well as the degree of popularity of SN in general.

Few companies can now realistically be valued only in terms of their physical assets (factories, buildings, machines, equipment, implements, etc.), and in most business employees are a major influence on whether any profit is made. With computer-based technology competing companies can increasingly copy each other, and that it is people who make a company stand out from the crowd. ...

This article is about the importance of the Internet in modern entrepreneurship. The competitive advantages of having a website for business are considered. Main characteristics and features that will help to succeed in this area are mentioned.

Successful sales are supported by the use of new ways to attract consumers. In this article the impact of retail branding on the consumer is investigated and the attention is focused on the stages of branding and its use either.

The special features of business development in the field of drinking water are considered in this article. The process of creating such a business is described consistently. The main barriers to its development are shown. The main factors affecting the profitability of the company are presented. Recommendations on improving the production and delivery of drinking water are given.