It is impossible to imagine the modern world without advertising. It is generally accepted that advertising is the engine of commerce. Due to advertising, consumers can easily learn about the appearance of new products or services or about various discounts and promotions on the existing products. Nowadays, advertising is distributed not only on television, radio or in newspapers, ...

Nowadays time technology should remember about the environment. Due to the enormous number of factories, buildings, cars and other human creation, we are ruining our planet, depleting its reserves of natural energy sources. It must be understood that such principle of life will destroy it in a few hundred years. And the main source of pollution is cars. This is what this article ...

Рекламная сфере развивается с каждым годом, постоянно внедряются новые разработки и идеи. В данной работе описываются те трудности, с которыми сталкиваются предприниматели при продвижении и рекламирования своего товара. Объясняется почему перестали работать те или иные методы. Представлены наглядные примеры правильной рекламной политики.

В работе рассмотрено продвижение товаров в интернете. Перечислены способы привлечения покупателей с помощью интернет-маркетинга.

When an organization enters the market, everyone is faced with such a concept as competitive struggle. Today the market is oversaturated with a choice of products that exceeds customer demand. In this case, the consumer gives preference to the most competitive product, that is, such a product that meets the needs better than the competitor's product. To do this, the organization ...

The scientific article is dedicated to the analysis of the possibilities of introduction the principles of holacracy in the system of Belarusian management. The article reveals the concept and principles of holacracy. As a result, it was concluded that nowadays Belarusian companies are not ready for implementation of holacracy principles in the management system of companies due ...

The article deals with the Japanese business culture, its aspects, the difficulty of understanding it and cultural values. The reasons for which companies should strive to enter the Japanese market are examined: conditions for a successful start-up and doing business there. Particular attention is paid to the use of Japanese business culture abroad.

Business is such a wide sphere that touches our planet a lot. Well-being of the Earth depends on human activities, so now it is time to make changes in people’s mind about ecology. People should be inspired by each other; they should act and think about consequences. This article shows and describes the main principles of nature (cycles, partnership and diversity). These points ...

Shadow economy is a complex socio-economic phenomenon embracing the sphere of illegal and hidden from government bodies economic activities. Illegal production of goods and services, concealment of income, turnover of unaccounted cash, laundering of money, and bribes for the abuse of authority – everyone is familiar with these everyday manifestations of shadow economy. Since ...

В последнее время большинство стран ищут новые и эффективные методы по привлечению туристов и развитию туристической отрасли. В связи с этим актуальным становится вопрос развития территориального маркетинга. С этой целью создаются бренды территорий. Многие страны и города активно включаются в стратегию развития территориальных брендов. В Беларуси тоже проводятся такие попытки, ...