Browsing Экономика и маркетинг в промышленности by Author "Буланова, Н. П."

Now showing items 1-20 of 26

    • Advertising in food industry 

      Евсеева, А. Д. (БНТУ, 2020)
      In this article, advertising is considered as a subject of attracting the customers’ attention to the food industry. The most efficient advertising methods are also studied.
      2020-10-05

    • Ananysis of the possibilities of introducing the principles of holacracy in the belarusian management system 

      Бондарчук, М. С. (БНТУ, 2019)
      The scientific article is dedicated to the analysis of the possibilities of introduction the principles of holacracy in the system of Belarusian management. The article reveals the concept and principles of holacracy. As a result, it was concluded that nowadays Belarusian companies are not ready for implementation of holacracy principles in the management system of companies due ...
      2019-08-09

    • Attracting chinese investments into economy of the Republic of Belarus 

      Федорова, О. А. (БНТУ, 2019)
      The special features of development of the bilateral relations of the Republic of Belarus and the People’s Republic of China in the investment and production sectors are considered. The directions of the Belarusian- Chinese cooperation, in particular, the implementation of investment projects with the participation of residents of the industrial park "Great Stone", are analyzed.
      2019-08-14

    • Branding in crisis: analysis of companies' experience and development of survival strategies 

      Макарич, T. A. (БНТУ, 2023)
      Брендинг – ключевой элемент бизнеса, помогающий компаниям сохранять лидерство на рынке и преодолевать кризисные ситуации. Для выхода из кризиса компаниям необходимо использовать различные стратегии брендинга, основанные на усилении бренда, дифференциации бренда и снижении цены на продукцию, но при этом они должны учитывать собственные ресурсы и возможности, а также особенности ...
      2023-07-06

    • Development of business in drinking water production 

      Маруго, Е. А. (БНТУ, 2019)
      The special features of business development in the field of drinking water are considered in this article. The process of creating such a business is described consistently. The main barriers to its development are shown. The main factors affecting the profitability of the company are presented. Recommendations on improving the production and delivery of drinking water are given.
      2019-08-13

    • Development of successful brands in the global economy 

      Козловская, М. С. (БНТУ, 2023)
      В данной статье рассматриваются вопросы развития брендов в мировой экономике. Создание успешных брендов – важный фактор развития любой отрасли. В то время, когда конкуренция растет, а глобальный рынок расширяется, бренды должны уметь адаптироваться к инновациям и вести компанию вперед. Изучение влияния брендов на экономику способствует ее развитию в различных сферах, повышает ...
      2023-07-06

    • Features of entrepreneurship development among youth in the Republic of Belarus 

      Куликович, Е. В. (БНТУ, 2020)
      This article deals with the problems of business development among youth in the Republic of Belarus and ways to solve them.
      2020-10-05

    • Features of strategic management in organization of small business 

      Маруго, Е. А. (БНТУ, 2020)
      In modern conditions, any business, including small ones, is faced with constantly changing environmental conditions and changes in the internal environment. Only the correct setting of goals and objectives, an objective assessment of the external and internal environment are able to provide increased efficiency in the functioning of a small organization in market conditions. ...
      2020-10-05

    • Impact of social media on the growth of small business 

      Евсеева, А. Д.; Соколюк, А. О. (БНТУ, 2019)
      The topic of this article is relevant, as nowadays advertising and its placement in various social networks has a great influence on the development of small and medium-sized businesses in general. This technology for placing advertisements in social networks (Instagram, VK, and Facebook) is new and has not yet been fully explored.
      2019-08-09

    • Impact of the modern world economy on doing bussiness in China 

      Дерябкина, E. Д. (БНТУ, 2023)
      Ведение бизнеса в условиях современной глобальной экономики имеет ряд положительных и отрицательных черт. В условиях глобализации странам как никогда нужно стараться не попасть в «яму» кризиса. Но после адаптационного этапа откроются новые возможности, которые помогут развить предпринимательский потенциал, на нашем примере в Китае, делая акцент на малом бизнесе и проведении ряда ...
      2023-07-06

    • Importance of business travel 

      Aстраух, В. A. (БНТУ, 2023)
      В наше время, когда практически у каждого есть мобильный телефон и доступ в Интернет, ряд людей считает, что личные деловые встречи руководителям больших и малых компаний уже не нужны. Такой же точки зрения придерживаются и сами компании, которые не видят преимуществ командировок, предпочитая вместо них видеоконференции. Но есть несколько причин, по которым деловые поездки ...
      2023-07-06

    • Internet marketing 

      Вандич, А. В. (БНТУ, 2020)
      This article deals with the issue of how the Internet marketing works nowadays, its main trends, directions and ways of interaction between the brand and the client.
      2020-10-05

    • Japanese business culture 

      Бондарик, С. А. (БНТУ, 2019)
      The article deals with the Japanese business culture, its aspects, the difficulty of understanding it and cultural values. The reasons for which companies should strive to enter the Japanese market are examined: conditions for a successful start-up and doing business there. Particular attention is paid to the use of Japanese business culture abroad.
      2019-08-09

    • Marketing techniques in modern advertising 

      Федорова, О. А. (БНТУ, 2020)
      In this article, the main task of modern marketing is formulated - the study of consumption motives. The basic marketing techniques for influencing the consumer are studied. The examples of advertising moves of famous world brands are given.
      2020-10-05

    • Marketplace as a new segment of E-commerce 

      Зеленко, Е. В. (БНТУ, 2019)
      The article deals with the issues related to the essence, special features and advantages of the marketplace – a new segment of e-commerce. Its development in the Republic of Belarus and abroad is also considered.
      2019-08-09

    • Modern trends in staff training in organizations 

      Качанович, В. В. (БНТУ, 2020)
      The article deals with modern trends in the field of training of working personnel in organizations. Various training methods used by organizations for their employees are analyzed, the advantages and disadvantages of the analyzed approaches are considered.
      2020-10-05

    • National language and symbols in advertising as a means to enhance customers’ loyalty 

      Букель, А. А.; Козлова, Н. В. (БНТУ, 2022)
      Использование национальной символики в рекламе является методом маркетингового продвижения продукции. Размещение национальных символов в рекламе и на упаковке продукта помогает показать принадлежность к определенной стране, способствует повышению лояльности потребителей. Покупатели доверяют местным производителям и выделяют национальную продукцию среди аналогов. Национальный бренд ...
      2022-06-22

    • Nontraditional marketing research: empirical marketing 

      Высоцкий, А. Д. (БНТУ, 2019)
      This article considers empirical marketing with the most vivid examples of the use of this method in marketing research. Recommendations for the application of effective influence on the consumer, attracting a larger number of customers, product promotion are given. The criteria required for a good experiential marketing company are also considered.
      2019-08-09

    • Outstaffing as a method of personnel management 

      Зеленко, E. В. (БНТУ, 2020)
      The article deals with the theoretical aspects of outsourcing, its status in the framework of crisis management. It identifies advantages and disadvantages that will help to optimize business processes and reduce out staffing services risks.
      2020-10-05

    • Product placement: hidden advertising technology 

      Воробьева, К. К. (БНТУ, 2019)
      It is impossible to imagine the modern world without advertising. It is generally accepted that advertising is the engine of commerce. Due to advertising, consumers can easily learn about the appearance of new products or services or about various discounts and promotions on the existing products. Nowadays, advertising is distributed not only on television, radio or in newspapers, ...
      2019-08-09