Новые горизонты: Recent submissions
Now showing items 281-300 of 2052
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Belarus and Сhina: deep blending of humanities cooperation, cross-cultural communication and economic development
(БНТУ, 2024)The purpose of this paper is to explore the deep integration of Belarusian and China in humanities cooperation, cross-cultural communication and economic development. With the deepening of globalization, cooperation and exchanges between countries have become increasingly frequent. As friendly countries, Belarus and China have carried out extensive cooperation in many fields. ...2025-01-29 -
Customer satisfaction analysis
(БНТУ, 2024)With the process of globalization and the rapid development of e-commerce in China, online shopping and online payment have gradually become the mainstream, and the rapid development of e-commerce has also caused an impact on traditional retail enterprises. On the one hand, people's consumption awareness and shopping habits are constantly changing, and consumers pay more attention ...2025-01-29 -
Market positioning of e-commerce of the cross-border company "Amazon" in the context of cultural differences
(БНТУ, 2024)Today, with the increasing penetration rate of the Internet, more and more people rely on online channels for shopping, and the cross-border e-commerce industry is experiencing explosive growth. However, in the process of overseas expansion of cross-border e-commerce, there are various inevitable risks and problems, among which one of the key factors is the cultural differences ...2025-01-29 -
Иммунологическая дисрегуляция: взаимосвязь с генетикой
(БНТУ, 2024)The basis of primary immunodeficiency is a congenital disorder of the cell genotype. Patients with PID have lymphadenopathy, hepatosplenomegaly, and often manifest severe infections. Some patients have concomitant auto-immune pathology.2025-01-29 -
The three stages of regional policy and the characteristics of its economic development since the founding of the people's Republic of China
(БНТУ, 2024)Since the founding of the People's Republic of China, regional policy and economic development have undergone significant transformations. This evolution can be divided into three main stages: the initial period of centralized planning and industrialization, the reform and opening-up era with a focus on eastern coastal development, and the recent phase emphasizing regional ...2025-01-29 -
Changes in behavior of Сhinese consumers in 2023–2024 years
(БНТУ, 2024)In order to better analyze market dynamics, predict market trends, and seize market opportunities, this article analyzes consumer behavior in 2023–2024 to understand the changes in consumer behavior brought about by consumption upgrades, technological advances, and social changes.2025-01-29 -
The possibilities of consumer psychology in Сhinese company marketing
(БНТУ, 2024)This article explores the huge impact of consumer psychology on the marketing of Chinese companies important role. The influence of consumer psychological factors such as demand, motivation, cognition, and emotion on product marketing was analyzed.2025-01-29 -
Prominent theoretical approaches to cross-cultural communications
(БНТУ, 2024)Cross-cultural communication, as a field of study, has evolved significantly over the past few decades. The need to effectively convey messages to audiences from different cultural backgrounds has led to the development of numerous theoretical frameworks that address the intricacies of cultural differences.2025-01-29 -
Current trends in sports team promotion in Сhina
(БНТУ, 2024)This article discusses the main trends in the promotion of the sports industry in China. These trends concern not only the sports industry as a whole, but also the promotion of individual teams. Thus, the object of the article is promotion in sports, the subject is new trends in promotion.2025-01-29 -
How stock market regulation mechanisms contribute to economic stabilization
(БНТУ, 2024)This research paper suggests that stock market regulation mechanisms occupy a vital position in keeping economic security intact. It shows how the implementation of these mechanisms maintains both the stability of the financial market system, and the development of the real economy, thereby ensuring the normal process of the economy.2025-01-29 -
Оценка функциональной состоятельности тканеинженерных конструкций печени крысы
(БНТУ, 2024)The development of functionally competent tissue-engineered liver constructs has a high practical potential and allows studying the processes of liver tissue regeneration, cell differentiation, metabolic mechanisms of biotransformation and bioactivation of xenobiotics at a qualitatively new level. The assembled tissue-engineered liver constructs, consisting of decellularized liver ...2025-01-29 -
Storytelling as a tool for increasing the psychological effectiveness of advertising
(БНТУ, 2024)This article explores how to improve the psychological effect of advertising through storytelling in the digital economy era. The article points out that the essence of marketing is to stimulate consumers' demand for products, and storytelling is an effective marketing tool. In the digital age, companies can use digital platforms, big data, digital advertising and other means to ...2025-01-29 -
The stability of the employment market and the harmonious development of society in belarus from the perspective of economic security
(БНТУ, 2024)The employment market’s steadiness and society’s gradual integration together are the foundation of Belarus’s economic security’s outlook. Let’s consider this by looking at various statistics.2025-01-29 -
Explore the harmonious development of regional scientific and technological talents, industrial economy and ecological environment
(БНТУ, 2024)In this study, a multi-dimensional evaluation framework was constructed, and the gray correlation analysis and entropy weight method were used to quantitatively analyze the major industrial cities in China. The study finds that these cities perform well in the coordinated development of scientific and technological talents and industrial economy, but there are deficiencies in the ...2025-01-29 -
Belarusian-Сhinese student creative project in the context of dialogue between two cultures
(БНТУ, 2024)The article discusses the significance of international student creative projects as an effective tool for fostering dialogue between two cultures – Belarus and China. It examines the case of a joint photo project, "DIALOGUE OF VIEWS," created by two students from the Belarusian State University of Culture and Arts, representing Belarus and China respectively. The paper high-lights ...2025-01-29 -
Gamification of digital marketing
(БНТУ, 2024)The purpose of this paper is to briefly introduce digital marketing gamification. It also introduces how to use gamified digital marketing to improve customer engagement and loyalty, as well as the advantages and challenges of implementing gamification.2025-01-29 -
The mechanisms by which digital trade promotes the development of the digital economy
(БНТУ, 2024)The digital economy is profoundly affecting the global trade pattern and is also an important force in building the "Digital Silk Road". High-quality digital economic development is conducive to promoting digital economic trade cooperation. Therefore, this paper adopts literature analysis to reveal the development mechanism of digital economy and digital trade from a theoretical ...2025-01-29 -
Content marketing and video marketing in the field of digital marketing communications
(БНТУ, 2024)In the wave of digital economy, the focus of enterprise marketing has gradually shifted from traditional advertising to consumer-centered digital communication channels. Content marketing and video marketing, as two major emerging digital marketing means, not only enrich the form of interaction between brands and consumers, but also significantly improve the marketing effect.2025-01-29 -
Belarus and Сhina: humanities cooperation, intercultural communication and economic development
(БНТУ, 2024)This paper discusses the present situation, challenges and opportunities of cultural cooperation and cross-cultural exchange between belarus and china, and shows the achievements of cooperation and its positive impact on the economy, culture and society of the two countries through literature and case analysis.2025-01-29 -
Customer portraits in the era of big data
(БНТУ, 2024)This article studies the application of big data in customer portraits and provides a reference for enterprises to better utilize customer portraits in the big data era. It also points out the problems and challenges faced by big data-driven customer portraits and proposes countermeasures.2025-01-29



















