Now showing items 341-360 of 824

    • Построение трехмерных моделей некруглых зубчатых колес 

      Гасперович, Е. В. (БНТУ, 2020)
      В статье описаны этапы создания в виртуальном пространстве моделей некруглых зубчатых колес.
      2020-10-05
    • Внедрение современных разработок в процесс образования 

      Иванова, Е. С.; Шляжко, К. Н. (БНТУ, 2020)
      Технический прогресс не стоит на месте, а двигается вперед ускоренными темпами. Так множество изобретений, давно вошедших в обиход, можно внедрить и в сферу образования, тем самым в разы улучшить качество этой услуги. Однако эту идею нелегко претворить в жизнь из-за ряда причин, связанных в основном с человеческим фактором.
      2020-10-05
    • Risks in marketing activities 

      Чернышова, А. A. (БНТУ, 2020)
      This article discusses the risks of marketing activities. During the development of the article, the main causes of the occurrence of marketing risks, types of risks in marketing activities and their features were identified. The features of risk management in the marketing system were also considered. Based on the studies, it was concluded that the necessary measures should be ...
      2020-10-05
    • The problem of industrial tourism development in the Republic of Belarus 

      Дроздова, A. Д.; Дрозд, E. В. (БНТУ, 2020)
      Today, one of the problems in the modern economy is the development of industrial tourism. This direction is also significant for Belarus, but its implementation in the practice of tour operator activity is not at a sufficient level. The formation of industrial tourism is a reliable mechanism for promoting products, an effective element of marketing that allows you to attract ...
      2020-10-05
    • Marketing policy in conditions of universal isolation or "insulating marketing" 

      Юрьев, Г. Я. (БНТУ, 2020)
      This article deals with the current issue of organization management and promotion of goods in conditions of general isolation with the help of tools of the complex "insulation marketing." The main problems of application, peculiarities of implementation, as well as the new concept of "insulation marketing" (as part of the complex of "anti-crisis marketing") have been studied, ...
      2020-10-05
    • Защита интеллектуальной собственности в мире моды 

      Бобренок, А. В.; Жишкевич, Ю. С. (БНТУ, 2020)
      Во вселенной интеллектуальной собственности мир моды на протяжении долгого времени никак не охранялся, однако на сегодняшний день значение защиты прав в фэшн-индустрии растет, наблюдается тенденция их выделения в свою собственную ветвь юриспруденции. Так, в частности, во Франции, Италии, Англии и во многих других развитых странах есть академическая дисциплина «Fashionlow», а ...
      2020-10-05
    • Concepts of enterprise management in the modern world 

      Шляжко, К. Н. (БНТУ, 2020)
      This article is about modern methods of enterprise management. After analyzing the basic principles of any method of organization management, we will answer the question, what the essence of management methods is.
      2020-10-05
    • Фильтрование 

      Волынец, Д. М. (БНТУ, 2020)
      Человечество не представляет свою жизнь без воды, воздуха и от того чем мы дышим и что мы пьём, самым непосредственным образом зависит наше здоровье. В настоящее время во всех странах мира очень серьёзное внимание уделяется проблеме загрязнения окружающей среды в связи с выбросами в атмосферу вредных веществ, что существенно и негативно влияет на экологию планеты. И для Республике ...
      2020-10-05
    • Основы технологий минеральных удобрений 

      Бобренок, А. В.; Жишкевич, Ю. С. (БНТУ, 2020)
      Непрерывный рост производства и применения минеральных удобрений является одним из показателей технического прогресса сельскохозяйственного производства в стране. Основополагающими тенденциями совершенствования современного производства минеральных удобрений, помимо расширения их выпуска, являются увеличение процента концентрированных простых и сложных туков, добавление в переработку ...
      2020-10-05
    • Online reputation management: theoretical bases and methodological approaches 

      Шилович, У. В. (БНТУ, 2020)
      The actual issue of Online Reputation Management (ORM) is considered in this article, it defines ORM, explores its main tools for ORM and implementation features, identifies the main stages of ORM, and demonstrates the importance of this process for successful company operations.
      2020-10-05
    • Lack of trust in insurance and lemonade’s way to fix it 

      Хваленя, К. В. (БНТУ, 2020)
      The article is devoted to the current problem of the low level of distribution of insurance services in the countries of the former Soviet Union. The objective reasons for the low financial and insurance literacy of the population of Belarus are traced. The article summarizes the practical experience of developing the insurance business by the example of the actions of the American ...
      2020-10-05
    • The unemployment problem in the world 

      Усович, П. Ю. (БНТУ, 2020)
      This article describes one of the global problems of population-unemployment. The aim of this work is to study the concept of unemployment, consider the causes and types of unemployment, identify the main trends and directions of development and state regulation of the labor market. The article also contains statistics on unemployment in various countries of the world.
      2020-10-05
    • Analysis of strengths and weaknesses of IT sphere 

      Сальникова, A. В. (БНТУ, 2020)
      This article is devoted to the state of IT services at the modern market. The special attention is paid to the impact of strategic planning on a company. The strengths and weaknesses of the IT company have been analyzed. The author gives some recommendations on how to improve and develop this strategy.
      2020-10-05
    • Futures and options as instruments of hedging risks 

      Островская, Д. С. (БНТУ, 2020)
      In the modern world, for the effective functioning of any company in markets of currencies, equities, bonds and commodities, a comprehensive business analysis is necessary. One of the stages of this analysis is the prediction of risks and potential ways to overcome them through hedging tools - futures and options.
      2020-10-05
    • The strategy of JSC "Mogilevliftmash" in the field of quality 

      Пивоварова, А. А. (БНТУ, 2020)
      This article discusses the development strategies of JSC "Mogilevliftmash" enterprise, sets of measures to implement the development plan of the organization, as well as the idea of introducing new design solutions to improve the quality of the products produced.
      2020-10-05
    • Psycolgy of consumer behaviour 

      Гришанович, К. А. (БНТУ, 2020)
      This article deals with the field of economic psychology, which studies the psychological characteristics of consumer behavior and attitudes toward goods and services, the psychology of consumption.
      2020-10-05
    • The role of design in the development and implementation of oroginal projects with the goal of economy improvement 

      Царь, Ю. В. (БНТУ, 2020)
      The role of design in the economy is increasing steadily nowadays. Design technologies not only create new goods and services, but also introduce them into the market, help manufacturers meet the needs of buyers. Thanks to the activities of designers, the economy improves its performance, as well as perfects its aesthetic aspect.
      2020-10-05
    • Classical project management is a way to make the project more manageable 

      Терешко, Е. Н.; Лысая, A. A. (БНТУ, 2020)
      The article considers one of the most common method of project management which is called "classical" or "traditional" management. It is necessary to define and achieve clear goals of the project balancing between the scope of work, resources, time, quality and risk. One of the main questions in project management is: What kind of management should be applied in this project. The ...
      2020-10-05
    • ATL, BTL, TTL marketing 

      Фурс, М. А. (БНТУ, 2020)
      The traditional separation of ATL and BTL advertising has been used for years. However, this established unit lost its original meaning a bit due to changes in the markets and the development of new technologies. Over the years, new brand communication strategies with customers have appeared in ATL and BTL. In this regard, difficulties arise in the classification of new methods ...
      2020-10-05
    • Marketing techniques in modern advertising 

      Федорова, О. А. (БНТУ, 2020)
      In this article, the main task of modern marketing is formulated - the study of consumption motives. The basic marketing techniques for influencing the consumer are studied. The examples of advertising moves of famous world brands are given.
      2020-10-05