Browsing Экономика и маркетинг в промышленности by Author "Шумская, Н. И."

Now showing items 1-20 of 20

    • ABC-analysis of staff motivation at enterprise 

      Сморгович, Д. А. (БНТУ, 2019)
      The аrticle contains the classification of personnel according to the main criteria. The most effective methods of personnel stimulation at enterprise are described in the article.
      2019-08-14

    • Advantages of using retail branding 

      Мельник, А. И. (БНТУ, 2019)
      Successful sales are supported by the use of new ways to attract consumers. In this article the impact of retail branding on the consumer is investigated and the attention is focused on the stages of branding and its use either.
      2019-08-13

    • An emotional influence of fonts 

      Грамина, М. Р. (БНТУ, 2019)
      The main problem of choosing fonts is that there too many and too few options at the same time. On the one hand, choosing only from system fonts can lead to a bad decision because among standard fonts, nothing interesting is simply represented. On the other hand, web font libraries with hundreds and thousands of titles are striking in abundance, which sometimes leads to paradoxical ...
      2019-08-09

    • Classical project management is a way to make the project more manageable 

      Терешко, Е. Н.; Лысая, A. A. (БНТУ, 2020)
      The article considers one of the most common method of project management which is called "classical" or "traditional" management. It is necessary to define and achieve clear goals of the project balancing between the scope of work, resources, time, quality and risk. One of the main questions in project management is: What kind of management should be applied in this project. The ...
      2020-10-05

    • Coworking in Belarus. Origin and current situation 

      Крапивин, Н. П. (БНТУ, 2020)
      Coworking centers in Belarus are becoming more and more popular every year, thus creating the popularity of this topic. Coworking first appeared in 2012 and immediately gained popularity among programmers, freelancers, and people working remotely. Despite the fact that there are more and more such places every year, you need to figure out what exactly makes people visit coworking ...
      2020-10-05

    • Ease of doing business in the Republic of Belarus 

      Метелица, Н. С. (БНТУ, 2021)
      В статье исследуются некоторые проблемы малого и среднего бизнеса в Республике Беларусь. Проанализировано положение Республики Беларусь в сфере бизнеса, его доступность и возможность. Даны пути решения проблем развития малого и среднего бизнеса.
      2021-06-14

    • Experience economy in the Republic of Belarus 

      Цветкова, A. Д. (БНТУ, 2021)
      В современном мире, где потребитель прекращает обращать внимание на бренд и ориентируется только на цену, производителю необходимо придумать стратегию, чтобы привлечь покупателя. Эта стратегия есть экономика впечатлений. Несмотря на то, что экономика впечатлений – это западный метод, он в полной мере развивается в Беларуси.
      2021-06-14

    • How people read 

      Сарвас, Е. О. (БНТУ, 2019)
      This article is about how consumers read and perceive text, and what attract them the most during reading. Also it contains information about how text influence on customer’s mind.
      2019-08-14

    • influence of availability of ventilation in work / study spaces on quality of work / study 

      Аскольченко, М. В. (БНТУ, 2020)
      This article reflects the importance of having a ventilation system in work / school premises, shows its effect on the work process, and describes how to create ventilation in the absence of professional equipment manufactured for air exchange.
      2020-10-05

    • Manufacturing industry of the Republic of Belarus and its role in the international division of labor 

      Дмитриев, Д. Г. (БНТУ, 2021)
      Роль обрабатывающей промышленности Республики Беларусь в мировой экономике. Проблема низкой конкурентоспособности. Административные методы содействия разгосударствлению предприятий.
      2021-06-14

    • Marketing in social networks 

      Хацкевич, А. П. (БНТУ, 2021)
      Развитие социальных сетей стремительно набирает обо- роты. С каждым днем количество пользователей растет. Еще несколько лет назад никто не мог представить, что можно развивать свой бизнес в интернете. Среди потока новых пользователей появляются предприниматели для завлечения потребителей. Поэтому стоит знать что такое SMM и как работать в этой сфере.
      2021-06-14

    • Methods of evaluating the effectiveness of internet advertising 

      Ермолович, Е. О. (БНТУ, 2019)
      This article discusses the development of Internet advertising, as a consequence of the development of Internet technologies. There are also seven ways to determine the effectiveness of online advertising, their advantages and disadvantages, methods of application. It is revealed that one of the most common methods of evaluation is to determine the position in the search results.
      2019-08-09

    • Modern ways of promoting goods and services via instagram 

      Мельник, А. И. (БНТУ, 2020)
      This article discusses modern ways of promoting goods and services in Instagram. The main advantages of the Instagram network, the relevance of doing business on the Internet are determined. Recommendations on improving Instagram profile are given.
      2020-10-05

    • Nation brand and its effect on the consumer 

      Шеметович, Ю. А. (БНТУ, 2019)
      Not only nation brand and its country of origin have a deep and intricate connection, but studying and understanding this connection helps countries build a national reputation and their image in audiences’ perceptions.
      2019-08-14

    • Problems of quality service development in state structures in the Republic of Belarus 

      Тихонович, К. А. (БНТУ, 2020)
      The concept of “quality of service” is considered, the main strategies of service in government agencies are analyzed. The analysis of the Belarusian service. Recommendations are given on improving service in private and state enterprises of the Republic of Belarus.
      2020-10-05

    • Projects as instrument of implementation of the development strategy of the company 

      Денищик, К. М. (БНТУ, 2019)
      In this article development strategies of the company are considered. Special attention is paid to projects which are considered as implementation tools of the development strategy of the company. Roles of political approaches and planning of resources are designated by drawing up strategy of the company.
      2019-08-09

    • Psychology of advertising 

      Грицук, А. А.; Смoргович, Д. А. (БНТУ, 2019)
      The article contains methods of psychological impact of advertising on a person. There are examples of various ways, used by modern marketers to provide product sales.
      2019-08-09

    • The impact of financial bubbles on the economic situation 

      Лукашик, П. В. (БНТУ, 2020)
      In this article the authors discuss approaches to the formulation of the term “financial bubble” in the economy, types and essence of financial bubbles. The authors determine the consequences of financial bubbles and ways to prevent them.
      2020-10-05

    • The impact of social networks profiles in the process of hiring 

      Огнева, Т. А. (БНТУ, 2019)
      This article covers the possibility of analyzing social network profiles of potential employees during the process of hiring, includes the advantages and disadvantages of such criterion as well as the degree of popularity of SN in general.
      2019-08-14

    • The strategy of JSC "Mogilevliftmash" in the field of quality 

      Пивоварова, А. А. (БНТУ, 2020)
      This article discusses the development strategies of JSC "Mogilevliftmash" enterprise, sets of measures to implement the development plan of the organization, as well as the idea of introducing new design solutions to improve the quality of the products produced.
      2020-10-05