This article is devoted to the role of advertising in mass culture and the factors of its formation. The article underlines that advertising has become a universal cultural phenomenon. Advertising gives people new information, new experiences, but even today advertising continues to be perceived ambiguously in society. On the one hand, it essentially appeals to the values of ...

Studying the problem of the development of self-regulation processes in children is of great theoretical and practical importance. Self-regulation of activity is a particular type of voluntary control and is characterized by the use of significant volitional efforts aimed at overcoming obstacles and difficulties. Today, one of the trends in the study of self-regulation of educational ...

The article discusses the methods of recreation and preservation of palace and manor complexes of Belarus in the second half of the 19th - early 20th centuries. It is necessary to search for ways to preserve, recreate and further use the objects of manor architecture.

The article shows the role of musical play activity in the development of preschool children, reveals the technology of its effective organization. With the help of musical games, preschoolers develop their imagination, musical and creative abilities, perception, observation, language skills, memory. The effective organization of music and play activities involves solving a number ...

With the rapid development of network front-end development technology, just as the rapid development of front-end development technology and the requirements for front-end developers have changed dramatically, the course of web design in higher education must be adjusted accordingly. Teachers in the teaching of web design should start with the following aspects: leading students ...

In this paper, we studied the influence of health-improving tai-Bo gymnastics on the level of physical fitness of schoolchildren.

Each country and each region has formed terminology with local and national characteristics of the natural environment, national characteristics, traditional customs and life habits in the process of long development. Non-equivalent vocabulary emphasizes the completeness of the content of the source language, as well as the consistency of rhetoric in the translation process. For ...

This article discusses religious buildings located in the city of Grodno, as well as throughout Belarus. Analytical work on the quantity in the whole country, the Brest region and the city of Grodno itself is done on their basis. An analysis of which denominations of religious objects more and the reasons for this. It also describes the web application "Cultural objects of the city ...

As a crucial field in the studies of the external communication, the country image has become the international hotspot issue in recent years. And it has been always constructed and disseminated through certain media, among which the history textbook is an important carrier. The history textbooks in Belarus middle schools give much description of China’s history. Therefore, through ...

Bian Zhilin’s poetry language form, writing technique and poetic philosophy certainly have deep roots in Chinese classical literature, but the influence of Eliot’s poetics on it is still conclusive and cannot be ignored, especially his two poetry theories: the Objective Correlative and the De-Personalization theory.