The article is devoted to the theoretical basis of organizing the process of managing marketing activities at the enterprise. The article notes that the management of marketing activities should be considered as a set of interrelated elements. The effectiveness of this system largely depends on three processes: planning, organization and control. The article examines the main ...

The article considers the external pattern of the Manager's behavior. The elements of nonverbal and kinesics – the science that studies the character and state of a person by the external pattern of his behavior and the communication functions of body movements-are studied. Physiognomy and facial expressions, gestures and postures, spatial zones and placement of partners are ...

The article briefly discusses the history of Belarusian-Chinese relations and specific relations between countries, also the analysis of the current cooperation. Focuses on the main trends of the trade and economic cooperation between countries. Highlights the basic contradictions of actual cooperation.

The peculiarity of innovation strategy development at manufacturing enterprises is that it is represented by rather fragmented industries with different levels of technology development and different requirements of innovation activity. For some enterprises, innovation is a very important source of advantage, and the innovation strategy should be flexible and be able to be ...

The scientific article examines copyright and related rights as one of the most important areas of intellectual property. Studying the concepts of copyright and social rights, their objects, peculiarities of collective management of property rights of authors and other rightholders, peculiarities of legal protection of objects of copyright and related rights. The analysis of the ...

We Consider the optimization of the small business development program through self-financing, which provides the maximum growth rate of assets with limited initial financial resources. As an indicator and criterion of efficiency, it is proposed to use the coefficient of innovation management, which characterizes the average geometric growth rate of business assets. The optimization ...

The article discusses ten basic concepts of marketing strategies: production,commodity, sales, traditional, integrated, competitive, market, socio-ethical, relationship, innovative. The advantages and disadvantages of each concept, the factors of their influence on commercial activity, the conditions for successful application are analyzed in detail.

This article is devoted to the analysis of such determinants as the creative economy and the economy of knowledge, which directly influence the development of education through fundamental research, creating new conditions for the development of society.

The article deals with Belarusian-Chinese inter-university cooperation within the framework of the «One Belt and One Road» Initiative. , the beginning of the formation of strategic cooperation is briefly presented, the experience of cooperation between Dalian Polytechnic University and Belarusian State University is described, and the possibilities of the following are explored ...

The article presents methodological approaches to the preparation and implementation of a management system for an interstate business incubator on the example of creating a Belarusian-Chinese center for incubation of innovative projects on the basis of the Belarusian National Technical University and Shanghai University as well as its organizational and functional structure.