Hidden Advertising on Social Media as a Brand Promotion Strategy
Bibliographic entry
Корницкий, М. В. Hidden Advertising on Social Media as a Brand Promotion Strategy / М. В. Корницкий ; науч. рук. Л. В. Соловьева // Материалы докладов студентов факультета маркетинга, менеджмента, предпринимательства 81-ой студенческой научно-технической конференции БНТУ, проводимой в рамках международного молодежного форума «Креатив и инновации 2025», Минск, 12-17 мая 2025 года / Белорусский национальный технический университет, Факультет маркетинга, менеджмента, предпринимательства ; редкол.: А. В. Данильченко, Л. В. Гринцевич, Е. В. Бертош [и др.]. – Минск : БНТУ, 2025. – С. 210-212.
Abstract
The topic of this article is hidden advertising on social media as a method of brand promotion. This article will examine the types of hidden advertising, the advantages and disadvantages of this strategy, and the reasons for its growing popularity. The article contains key information about hidden advertising on social media as well as some tips regarding the placement of such advertisements.
Abstract in another language
The topic of this article is hidden advertising on social media as a method of brand promotion. This article will examine the types of hidden advertising, the advantages and disadvantages of this strategy, and the reasons for its growing popularity. The article contains key information about hidden advertising on social media as well as some tips regarding the placement of such advertisements.