The article discusses the significance of international student creative projects as an effective tool for fostering dialogue between two cultures – Belarus and China. It examines the case of a joint photo project, "DIALOGUE OF VIEWS," created by two students from the Belarusian State University of Culture and Arts, representing Belarus and China respectively. The paper high-lights ...

This paper discusses the present situation, challenges and opportunities of cultural cooperation and cross-cultural exchange between belarus and china, and shows the achievements of cooperation and its positive impact on the economy, culture and society of the two countries through literature and case analysis.

In the wave of digital economy, the focus of enterprise marketing has gradually shifted from traditional advertising to consumer-centered digital communication channels. Content marketing and video marketing, as two major emerging digital marketing means, not only enrich the form of interaction between brands and consumers, but also significantly improve the marketing effect.

Rapidly evolving social media presents challenges and opportunities for companies to engage their audiences and increase brand awareness. The paper aims to provide actionable insights and proven strategies for businesses to optimize their social media marketing efforts. And concludes with recommendations for marketers aiming to maximize their reach through social media.

The article describes the new challenges that China is experiencing as a major player on the international arena. Developing industry and exports are focused on high technology and services.

The article considers tourism as one of the spheres of intercultural cooperation between China and the Republic of Belarus, as well as the most relevant areas of cooperation in the field of tourism.

The article explores the role of a cross-cultural approach in learning a foreign language as a way to prevent xenophobia. The essence of the concept of xenophobia is considered. The features of the cross-cultural approach are presented, as well as the possibility of its influence on international cooperation.

The article examines the role of hierarchy in intercultural communi-cation and negotiations in China, discusses the forms and principles of hierarchies, and the influence of culture on communication. It is emphasized that respect for elders and clarity of role allocation contribute to effective teamwork. Understanding cultural differences can help avoid misunderstandings and ...

The study of green economy is an important way to implement the transformation of the economic development mode and search for new points of economic growth. For China, following the "green" concept and "green" development has become the main priority for high-quality economic development of China. In the article, the authors identified the current features and problems of the ...

In the context of the spread of digitalization and mass modernization of business processes, new development tools are required to maintain the competitiveness of goods and services. The idea of using big data for these purposes is not new, but the use of personal data can also stimulate production, although their use remains controversial to this day.