Strategies for effective social media marketing
Bibliographic entry
Fang, Weiling. Strategies for effective social media marketing / Weiling Fang // Новые горизонты – 2024 : сборник материалов XI Белорусско-китайского молодежного инновационного форума, 21-22 ноября 2024 года / Белорусский национальный технический университет. – Минск : БНТУ, 2024. – Т. 2. – С. 154-155.
Abstract
Rapidly evolving social media presents challenges and opportunities for companies to engage their audiences and increase brand awareness. The paper aims to provide actionable insights and proven strategies for businesses to optimize their social media marketing efforts. And concludes with recommendations for marketers aiming to maximize their reach through social media.