This study examines the role of Corporate Social Responsibility (CSR) in Belarus-China humanitarian cooperation in the context of the theory of Creating Shared Value (CSV) theory. A multilevel mechanism of CSR influence is identified: from enhancing enterprise competitiveness to deepening bilateral relations. Using examples of cooperation in agricultural machinery and traditional ...

This article explores how to improve the psychological effect of advertising through storytelling in the digital economy era. The article points out that the essence of marketing is to stimulate consumers' demand for products, and storytelling is an effective marketing tool. In the digital age, companies can use digital platforms, big data, digital advertising and other means to ...

This research paper suggests that stock market regulation mechanisms occupy a vital position in keeping economic security intact. It shows how the implementation of these mechanisms maintains both the stability of the financial market system, and the development of the real economy, thereby ensuring the normal process of the economy.

This paper discusses the present situation, challenges and opportunities of cultural cooperation and cross-cultural exchange between belarus and china, and shows the achievements of cooperation and its positive impact on the economy, culture and society of the two countries through literature and case analysis.

The article discusses the significance of international student creative projects as an effective tool for fostering dialogue between two cultures – Belarus and China. It examines the case of a joint photo project, "DIALOGUE OF VIEWS," created by two students from the Belarusian State University of Culture and Arts, representing Belarus and China respectively. The paper high-lights ...

This article analyzes the key competencies essential for work in the digital economy and offers recommendations for their development within corporate training programs. Ensuring these competencies allows companies to enhance their competitiveness, stimulate innovative activity, and respond more effectively to the challenges of the digital environment.

Cross-cultural communication, as a field of study, has evolved significantly over the past few decades. The need to effectively convey messages to audiences from different cultural backgrounds has led to the development of numerous theoretical frameworks that address the intricacies of cultural differences.

This article discusses the main trends in the promotion of the sports industry in China. These trends concern not only the sports industry as a whole, but also the promotion of individual teams. Thus, the object of the article is promotion in sports, the subject is new trends in promotion.

In order to explore the development of economic and cultural exchanges between Belarus and China, this paper combines the cultural exchanges between the two countries with the development of national economic strategies by exploring the cultural backgrounds, cultural exchange fields, and economic development relations between the two countries, and analyzes the impact of the ...

The regions along the “Belt and Road” are culturally diverse, and Belarus is an important cooperation partner of China. It is necessary to enhance the understanding between the two peoples through cultural exchanges. This article analyzes the friendly development between China and Belarus, establishes a model of friendly cooperation in the “Belt and Road”, and promotes the mutual ...