Use of targeted advertising as the best sales channel in the modern market

Abstract

The Internet can be viewed as a basis for globalization, as a tool for creating an information society, as well as a business assistant. Web development has become a webbased system at a very rapid pace, so it has become possible to develop Internet marketing. Targeted advertising as a kind of advertising is a strong and effective tool to attract customers, it is one of the best channels of sales. Ads of this kind are intended precisely for the audience of the advertiser, so the ultimate goal is high result.