This paper explores the unique challenges and opportunities associated with distribution in international marketing. It examines the influence of cultural differences, regulatory environments, logistics complexities, and technological advancements on global distribution strategies. The study highlights the importance of localization, the role of global supply chain management, ...

The digital transformation of marketing logistics has become a critical strategic imperative in the contemporary business landscape. This research explores the technological integration, operational mechanisms, and value creation of digital management in marketing logistics. By analyzing emerging technologies such as big data, artificial intelligence, and blockchain, the study ...

In the modern economy, the aggregate supply of "goods and services", i.e., the services (transportation, storage of goods, warranty service, etc.) associated with the purchase of a good, along with the goods to the buyer, is becoming increasingly important. Thus, in addition to producing or selling goods, businesses are also engaged in the delivery of products, customer service, ...

In recent years, e-commerce has had a profound impact on people's lives, simultaneously driving the logistics industry into the modern logistics era. Logistics is regarded as a crucial link in reducing the cost of enterprises or businessmen, combining the attributes of contemporary logistics technology and examining its deployment in marketing.

Supply chain finance refers to the use of financial tools and services to support transactions and the flow of funds at various stages of the supply chain, thereby improving supply chain efficiency and reducing costs. This article analyzes the value, main forms, challenges, and risks of supply chain finance, and finally summarizes the future development trends.

This paper explores the transformative trends in distribution channels within marketing, influenced by technological advancements, changing consumer behavior, and global economic factors. It provides an in-depth analysis of the rise of digital channels, the integration of omnichannel strategies, the role of big data, and sustainability's increasing importance. The findings suggest ...