Browsing by Author "Kandrichina, I. N."

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    • Strategic marketing management of the company “Mihoyo”: promotion of a video game “The Honkai: Star Rail Impact” 

      Bi, Cheng (БНТУ, 2025)
      The purpose of this article is to analyze the strategic marketing management in the Chinese computer game development and publishing company “miHoYo” using the example of the game “The Honkai: Star Rail Impact”. By synthesizing theoretical learnings from strategic management and marketing literature with an intimate study of miHoYo's strategy – from content-focused philosophy to ...
      2026-02-13

    • Study of consumer preferences in the used B-class car market 

      Shen, Baorui (БНТУ, 2025)
      The article provides a comparative analysis of consumer preferences for used B-class cars in China and Belarus. The study identified the main factors that determine the purchase decision: price, brand, age and mileage of the car, political and cultural determinants. The main differences in consumer behavior and car selection criteria were identified.
      2026-02-13