Study of consumer preferences in the used B-class car market
Bibliographic entry
Shen, Baorui Study of consumer preferences in the used B-class car market / Baorui Shen; науч. рук. I. N. Kandrichina // Цифровые технологии и бизнес : материалы 81 студенческой научно-технической конференции, Минск, 15 мая 2025 г. / сост.: М. А. Седнина, М. Г. Карасёва, Д. О. Савчук. – Минск : БНТУ, 2025. – С. 53-56.
Abstract
The article provides a comparative analysis of consumer preferences for used B-class cars in China and Belarus. The study identified the main factors that determine the purchase decision: price, brand, age and mileage of the car, political and cultural determinants. The main differences in consumer behavior and car selection criteria were identified.