线上OR线下，谁与争锋？
Bibliographic entry
线上OR线下，谁与争锋？ / Yue Yang [и др.] // II Китайско-белорусский молодежный конкурс научно-исследовательских и инновационных проектов : сборник материалов конкурса, 20-21 мая 2021 г. / Белорусский национальный технический университет ; Научно-технологический парк БНТУ «Политехник» ; Институт Конфуция по науке и технике БНТУ. – Минск : БНТУ, 2021. – С. 40-42.
Abstract
近些年随着全球经济一体化与信息技术的发展，电子商务正飞速兴起，开启了购物新模 式。一种全新的、高效的购物方式正在全球范围内迅速普及。如今，在互联网下的各种直播带 货正流行起来，许多人足不出户就能购买各种东西。那么与传统的购物方式相比，人们更倾向 传统购物还是网上购物呢？针对以上背景，本文提出了用数据挖掘技术分析人们更倾向线上购 物还是线下购物。
Abstract in another language
In recent years, with the development of global economic integration and information technology, e-commerce is rising rapidly, opening a new mode of shopping. A new and efficient way of shopping is rapidly spreading all over the world. Nowadays, all kinds of live broadcasting with goods on the Internet are becoming popular, and many people can buy all kinds of things at home. So compared with the traditional way of shopping, do people prefer traditional shopping or online shopping? In view of the above background, this paper proposes to use data mining technology to analyze whether people prefer online shopping or offline shopping.