Browsing 2015 by Author "Белинскас, А. Б."
Now showing items 1-1 of 1
-
Определение оптимального объема производства в рамках стратегии «снятия сливок»
Белинскас, А. Б. (БНТУ, 2015)In this article marketing price strategy of the competitive pricing is examined "skimming pricing", that consists in establishment of the intentionally overpriced price on a new innovative commodity. There are four reasons, on the basis of that a company can make decision about the use of price strategy "skimming pricing": high level of primary charges, presence of unique ...2018-04-28