Browsing Новые горизонты by Author "Скорая, К. В."
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Некоторые актуальные проблемы обеспечения ресурсной безопасности в Республике Беларусь
Скорая, К. В. (БНТУ, 2023)The article discusses some current problems of ensuring resource security in the Republic of Belarus in the conditions of a risk economy.2024-01-17 -
Общественно-функциональные инновации как экономический феномен
Скорая, К. В.; Половинко, И. Ю. (БНТУ, 2023)This article examines the phenomenon of social-functional innovations and their impact on the economic system of society.2024-01-17 -
Особенности ценообразования в условиях внедрения цифрового маркетинга на промышленном предприятии
Скорая, К. В. (БНТУ, 2021)Modern trends in the development of society have led to a situation in which digital marketing has become the most important method of promoting goods and services. However, with the digitalization of enterprises, pricing uncertainties have arisen. The purpose of this article is to describe the features of pricing in the context of the formation of a digital marketing strategy.2022-03-05