Design as a strategic tool in modern business: new opportunities for marketing and management
Bibliographic entry
Nikitina, M. D. Design as a strategic tool in modern business: new opportunities for marketing and management / M. D. Nikitina ; науч. рук. G. V. Pribylskaya // Ученый будущего : материалы научно-практической конференции молодых ученых, 04 декабря 2025 г. / Белорусский национальный технический университет ; редкол.: К. В. Якушенко, И. В. Устинович, Е. П. Корсак, Е. И. Михасик. – Минск : БНТУ, 2026. – С. 368-369.
Abstract
This paper examines design in its strategic function, which is relevant for modern business. The analysis of the transformation of design perception is carried out: from a means of visual design to a key factor in the formation of customer experience and strengthening competitive positions. The study focuses on the analysis of the practical impact of design solutions on the company's key performance indicators: conversion growth, cost optimization, and the formation of a loyal consumer community.