Leveraging Social Media for Professional Growth: Benefits and Barriers for Academic Staff

Abstract

This study investigates the integration of social media in education, focusing on its impact on the professional development of academic staff. The findings indicate that social media enhances networking, knowledge sharing, and collaboration among educators, leading to improved teaching practices. However, challenges such as information overload and privacy concerns are also noted. The research concludes with recommendations for institutions to support academic staff in effectively using social media, highlighting the need for clear guidelines and professional development opportunities.