Белорусский национальный технический университет
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ISSN: 2310-7405
Repository of the Belarusian National Technical University
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  • Материалы конференций и семинаров
  • Международные и республиканские конференции
  • Новые горизонты
  • 2024
  • Том 2
  • Материалы конференции по статьям
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  •   Repository BNTU
  • Материалы конференций и семинаров
  • Международные и республиканские конференции
  • Новые горизонты
  • 2024
  • Том 2
  • Материалы конференции по статьям
  • View Item
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Customer satisfaction analysis

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Authors
Zhang, Yichi
Date
2024
Publisher
БНТУ
Bibliographic entry
Zhang, Yichi. Customer satisfaction analysis / Yichi Zhang // Новые горизонты – 2024 : сборник материалов XI Белорусско-китайского молодежного инновационного форума, 21-22 ноября 2024 года / Белорусский национальный технический университет. – Минск : БНТУ, 2024. – Т. 2. – С. 183-184.
Abstract
With the process of globalization and the rapid development of e-commerce in China, online shopping and online payment have gradually become the mainstream, and the rapid development of e-commerce has also caused an impact on traditional retail enterprises. On the one hand, people's consumption awareness and shopping habits are constantly changing, and consumers pay more attention to the quality of goods and after-sales service. On the other hand, many consumers often choose online shopping, resulting in a decrease in the offline purchase rate of customers. Therefore, how to effectively enhance customer satisfaction and cope with challenges is of great significance to its development.
URI
https://rep.bntu.by/handle/data/152720
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