Aspects of the impact of artificial intelligence on advertising
Bibliographic entry
Zhao, Mengran. Aspects of the impact of artificial intelligence on advertising / Mengran Zhao // Новые горизонты – 2024 : сборник материалов XI Белорусско-китайского молодежного инновационного форума, 21-22 ноября 2024 года / Белорусский национальный технический университет. – Минск : БНТУ, 2024. – Т. 2. – С. 206-208.
Abstract
With the development of the economy and the improvement of technology, artificial intelligence has also emerged, especially bringing about changes in the advertising industry. This article aims to study the application and impact of artificial intelligence on the advertising industry, analyze its role in precise advertising placement, creative strategies, and effectiveness evaluation, and focus on the privacy breaches and ethical technical risks brought by artificial intelligence while assisting the intelligent transformation of the advertising industry.