Marketing to different types of influencers
Bibliographic entry
Zhang, Pengqi. Marketing to different types of influencers / Pengqi Zhang // Новые горизонты – 2024 : сборник материалов XI Белорусско-китайского молодежного инновационного форума, 21-22 ноября 2024 года / Белорусский национальный технический университет. – Минск : БНТУ, 2024. – Т. 2. – С. 205-206.
Abstract
In today's digital era, Netflix marketing and virtual marketing are becoming important means of brand promotion. It briefly analyzes that the core of Netflix marketing is to resonate with users, and the core of virtual marketing is to make virtual digital people to fit the aesthetics of users. Finally, it is concluded that when enterprises choose marketing methods, they should make comprehensive consideration according to the characteristics of their own products and target customers.