Improvement of marketing communications methods and strategy of the building decoration industry enterprises in China
Bibliographic entry
Montik, O. N. Improvement of marketing communications methods and strategy of the building decoration industry enterprises in China / O. N. Montik, Hu Lantao // Материалы форума «Развитие интернационализации и экономической интеграции в новых реалиях» в рамках 19-го Международного научного семинара «Мировая экономика и бизнес-администрирование» : XXI Международная научно-техническая конференция «Наука – образованию, производству, экономике», Республика Беларусь, Минск, 23-24 марта 2023 г. / Белорусский национальный технический университет. – Минск : Четыре четверти, 2023. – С. 82-85.
Abstract
This work takes China Construction Oriental Decoration Co., Ltd. as an example to conduct targeted research, provides rationalized suggestions for the company's development, formulates marketing strategies, and helps company to achieve long-term healthy development goals. With the changes in the market situation, problems such as outdated business model, low resource concentration and imperfect pricing mechanism of the company began to appear, which seriously hindered the future development of the company. Through the analysis of the current situation and internal and external environment of China Construction Oriental Decoration Co., Ltd., this paper summarizes the company's existing problems in marketing, formulates a marketing strategy that meets its future development needs, and implements safeguards such as strengthening corporate culture construction.