Cultivation of customer loyalty in e-commerce environment
Bibliographic entry
He, Tianlong. Cultivation of customer loyalty in e-commerce environment / Tianlong He // Новые горизонты - 2022 : сборник материалов IX Белорусско-Китайского молодежного инновационного форума, 10-11 ноября 2022 года / Белорусский национальный технический университет. – Минск : БНТУ, 2022. – Т. 2. – С. 123-124.
Abstract
In recent years, e-commerce has flourished in China and even the global trade market, and has been integrated into every corner of our lives. With the rapid development of e-commerce, the prevailing “20–80 law” in economics has been well verified. Many economists believe that the 20 % of customers who create 80 % of corporate profits are the true value of corporate customer loyalty.