Анализ маркетингового потенциала китайских компаний Xiaomi, Huawei
Bibliographic entry
Политаева, Е. А. Анализ маркетингового потенциала китайских компаний Xiaomi, Huawei / Е. А. Политаева, Е. В. Спирина // Новые горизонты - 2022 : сборник материалов IX Белорусско-Китайского молодежного инновационного форума, 10-11 ноября 2022 года / Белорусский национальный технический университет. – Минск : БНТУ, 2022. – Т. 2. – С. 84-85.
Abstract
The article is devoted to the analysis of the current marketing situation and strategic management planning. Questionnaire studies were analyzed, the purpose of which was to measure the factors influencing strategic management planning. The results and conclusions presented in the article are important from the point of view of understanding the marketing situation in the market in which both Huawei and Xiaomi are currently located.