Browsing by Author "Zhang, Pengqi"
Now showing items 1-2 of 2
-
Marketing to different types of influencers
Zhang, Pengqi (БНТУ, 2024)In today's digital era, Netflix marketing and virtual marketing are becoming important means of brand promotion. It briefly analyzes that the core of Netflix marketing is to resonate with users, and the core of virtual marketing is to make virtual digital people to fit the aesthetics of users. Finally, it is concluded that when enterprises choose marketing methods, they should ...2025-01-29 -
Исследование локальной трансформации китайской логистической отрасли в условиях цифровой экономики
Zhang, Pengqi (БНТУ, 2024)With the rapid development of digital economy, the transformation of China's logistics industry is imminent. The digital transformation of the logistics industry is conducive to promoting the rational use of logistics resources, reducing logistics operating costs and improving the economic efficiency of logistics enterprises, but at the same time, it is also facing the problem ...2025-01-17