Browsing Материалы конференции по статьям by Title

Now showing items 6-25 of 90

    • Methods for assessing the efficiency of investment projects 

      Конопляник, К. О. (БНТУ, 2019)
      This paper presents methods for evaluating investment projects. Investment appraisal is based on the support of the expected net profit from the implementation of the project with the capital invested in the project. The method is based on the calculation of net cash flow, defined as the difference between cash inflows from inflows and investment activities and their outflow.
      2019-12-06

    • MVP. Minimum viable product. Marvel vivid pattern 

      Огнева, Т. А. (БНТУ, 2019)
      This article covers the key steps of MVP creation and compares the process of a product development to Avengers movies sense and sequence.
      2019-12-06

    • Non-material motivation 

      Коник, А. В. (БНТУ, 2019)
      Despite the fact that in today's world we often hear about new technologies, scientific-technical progress, a human remains the main capital that can help companies to achieve incredible heights. There are thousands of employees under the control of senior management in large companies. To manage employees is one thing, but to organize their work effectively is difficult enough. ...
      2019-12-06

    • Partial bank reservation and its consequences 

      Качанович, В. В. (БНТУ, 2019)
      Today, commercial banks are trying to maximize profits by all sorts of sophisticated methods. One of these ways, known to usurers centuries ago, is partial reservation. This article deals with the mechanisms of operation of this method, as well as the reasons why, by resorting to this kind of methods, banks risk becoming vulnerable in critical situations.
      2019-12-06

    • Product placement as an effective technology of promotion 

      Орлова, А. А. (БНТУ, 2019)
      Product placement is one of the innovative and effective methods of product promotion. It is not a new phenomenon, and manufacturers abroad are actively using these technologies. Using this marketing technology has its own positive and negative sides. In domestic practice of promoting and increasing brand awareness, it has not yet found a proper usage.
      2019-12-06

    • Securities in the financing activities of the enterprise 

      Цицилин, А. А. (БНТУ, 2019)
      To date, in a rapidly changing economy, there are different methods of financing the activities of the enterprise. This article deals with such a tool for financing economic activities as the securities market, its advantages and functions in ensuring the activities of organizations.
      2019-12-06

    • The forms and systems of salary in Republic of Belarus 

      Лукашик, П. В. (БНТУ, 2019)
      In this article the main forms and systems of salary in Belarus are described. The author explains the way salary is calculated and accrued to employees in the right way and also mentions in which regulatory legal acts you may find the information about these methods of employees’ remuneration.
      2019-12-06

    • The need to use marketing in large production companies of the Republic of Belarus. Current situation 

      Кулик, В. А. (БНТУ, 2019)
      A successful company cannot function without an established marketing system. The article discusses the principle of marketing action, marketing problems in large enterprises. successful sales are supported by the use of new ways to attract consumers.
      2019-12-06

    • The use of information technology in project management 

      Терешко, Е. Н. (БНТУ, 2019)
      This article discusses existing IT solutions in project management, defined general requirements for project management information systems. Studied the essence of various types of project management information systems and their pluses and minuses are set.
      2019-12-06

    • Transporting dangerous goods 

      Пырко, К. А. (БНТУ, 2019)
      Сurrently, logistics is becoming more advanced. Those things that previously seemed unreal are now being actively implemented thanks to the development of this industry. Namely, we will consider the most safe transportation of goods so that the costs are minimal.
      2019-12-06

    • Viral marketing as an effective advertising tool 

      Грицук, А. А.; Сморгович, Д. А. (БНТУ, 2019)
      The article contains methods of the impact of viral advertising on a person. There are main advantages, and the rules for creating an effective viral advertising.
      2019-12-06

    • Visual advertising: how to catch eyes 

      Куди, Е. В. (БНТУ, 2019)
      This article covers the topic of visual marketing which implies a relation of object, the context and its image. It is also unites such disciplines as economy, visual perception laws and cognitive psychology. The main task of article is to analyze how to communicate with clients through the screen and centralize the object of advertising in the diversity of visual content.
      2019-12-06

    • What is a sales funnel? 

      Сарвас, Е. О. (БНТУ, 2019)
      This article is about sales funnel’s main stages. Also it contains information about all steps that customer faces on his way from strangers to buyers.
      2019-12-06

    • Working capital of the enterprise 

      Пахолина, Д. А. (БНТУ, 2019)
      The article is devoted to the working capital of the enterprise, describes the phases that pass the working capital. The question of providing the company with working capital is being considered, that is, determining the sources of replenishment of the working capital of an economic entity.
      2019-12-06

    • Автоматизация труда на складах Amazon 

      Малько, Е. Ю. (БНТУ, 2019)
      В статье описываются преимущества внедрения роботов в рабочий процесс на складах Amazon. Роботизированные системы облегчают труд сотрудников, уменьшая его монотонность и увеличивая производительность.
      2019-12-06

    • Автоматическая система управления 

      Комар, А. Я.; Поз, Н. А. (БНТУ, 2019)
      В данной статье приводится описание двух автоматических систем управления. Получены представления об автоматических и автоматизированных системах управления в социально-экономической сфере деятельности. Рассмотрены основные структурные составляющие автоматизированной систему управления.
      2019-12-06

    • Авторское право в изобразительном искусстве и как использовать изображения в интернете 

      Ковалевич, Е. В. (БНТУ, 2019)
      В статье описаны факты заимствования в изобразительном искусстве, скульптуре и интернете. Показано использование фан-арта в произведениях искусства.
      2019-12-06

    • Бизнес-среда структуры блокчейн (blockchain) 

      Готина, Я. А.; Казачёнок, П. А. (БНТУ, 2019)
      В данной статье будет идти речь о том, что представляет собой бизнес-среда структуры блокчейн и какую роль в нём играют информационные технологии. Благодаря детальному анализу представленных в этой статье структуры блокчейн, были сформулированы основные компоненты и правила для успешной деятельности.
      2019-12-06

    • Вендинговый автомат для сувенирной продукции 

      Митрахович, Н. Д.; Паржин, И. А. (БНТУ, 2019)
      Рассмотрены вопросы размещения и реализации сувенирной продукции. Разработана конструкция автомата для продажи сувенирной продукции (брелоков) с высокой плотностью укладки товара.
      2019-12-06

    • Взаимосвязь логистики и маркетинга в вопросах продвижения товаров и услуг 

      Лашук, А. А. (БНТУ, 2019)
      На сегодняшний день предприятия не могут только с помощью инструментов маркетинга удовлетворить спрос и эффективно продвигать продукцию на рынки товаров и услуг. В этих вопросах на помощь маркетингу может прийти логистика. Эффективность применения маркетинга и логистики в хозяйственной деятельности предприятий уже практически доказана, а их взаимосвязь и взаимодействие могут ...
      2019-12-06