Конкурентоспособность образовательного учреждения в контексте знакового потребления

Abstract

This article examines and summarizes the factors of competitiveness of educational institutions. The influence of digital technologies on the emergence of new types of education has been studied. It is revealed that the competition between traditional and new types of education has now intensified along with the emergence of a trend of iconic consumption, in which higher education and a diploma lose their original significance and status.