Смарт-маркетинговая гармонизация бизнес-взаимодействия мясомолочных компаний Беларуси и Китая

Abstract

The article substantiates the need to carry out a theoretical study of smart marketing harmonization of business interaction between meat and dairy companies of the Republic of Belarus and China, taking into account the country's historical culture, geographic location, structure and scale of national economies, the purpose of which is to generate the main components of the concept creating a unique design for a global product brand that would stand out from many other countries. The authors proposed a toolkit for the convergence of mechanisms for the development of the interstate business climate through compliance with and deepening the proportionality of the effectiveness of institutions, laws and standards by both parties in the field of joint entrepreneurial innovative activity of national companies based on the specific features of scientific research of all fundamental prerequisites for the formation of balanced professional companies tendencies of their personnel.