Разработка инновационной стратегии на предприятиях обрабатывающей промышленности

Abstract

The peculiarity of innovation strategy development at manufacturing enterprises is that it is represented by rather fragmented industries with different levels of technology development and different requirements of innovation activity. For some enterprises, innovation is a very important source of advantage, and the innovation strategy should be flexible and be able to be adjusted quickly, given the rapid moral deterioration of the products of these industries. Forother companies, diversification of production is an important factor, but it is often not innovative in nature, so when developing innovative strategies in these industries, you should pay attention to market research or make sure that the developed innovation will really be in demand.