广告中数字营销发展趋势

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This article mainly writes about what is the change in the focus of digital advertising marketing of large Internet companies, what are the manifestations of digital advertising marketing reform, and how to reduce the marketing cost of enterprises through accurate delivery.The marketing department should reasonably and effectively allocate the market budget and seize the target customers, which is the focus of all institutions and companies in the industry.

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Zhu, ZhiFang. 广告中数字营销发展趋势 / ZhiFang Zhu // Новые горизонты - 2022 : сборник материалов IX Белорусско-Китайского молодежного инновационного форума, 10-11 ноября 2022 года / Белорусский национальный технический университет. – Минск : БНТУ, 2022. – Т. 2. – С. 134-135.

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