A product strategy as the basis for innovations
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Modern companies, that compete successfully in the tech markets, attach a lot of importance to comprehensive product strategies. This article intends to explain development of a product strategy. It presents the product strategy development process and the tech product differentiation formula. Companies in the Republic of Belarus can use them to increase competitiveness of their products.
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Voskobovich, O. A product strategy as the basis for innovations / O. Voskobovich // ХХ международный научно-практический семинар «Мировая экономика и бизнес-администрирование» : сборник материалов и докладов, Минск, 2-3 октября 2024 года / Белорусский национальный технический университет. – Минск : Четыре четверти, 2024. – С. 19-21.