| dc.description.abstract | With the rapid development of economic construction in the new era, the acceleration of urbanization has led to the disappearance of more and more traditional conceptual villages; the rapid development of industrial modernization has gradually made traditional handicrafts lose their competitiveness; the development of national traditional culture has gradually been The world’s mainstream culture has replaced it; the cultural heritage that once flourished in the folk village culture has also begun to collapse. Cultural heritage began to be marginalized by contemporary emerging cultural forms, forming the status quo of "inheritors going old at home" and "successors going to the city to play". In the context of international culture, the representation and dissemination of Chinese traditional national culture has become an important way to reconstruct the development of Chinese national culture in the new era. Utilizing the communication advantages of digital media to spread cultural heritage, expand the range of communication channels, and complete the expansion of the domain from domestic to international are new thinking in the field of construction and research of innovative media under the new era of cultural heritage. | ru |
