Browsing 2018 by Author "Михедова, Н. В."
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Тенденции эффективного развития рынка рекламы в аспекте культурных особенностей Беларуси и Китая
Михедова, Н. В. (БНТУ, 2018)The article discusses the state and development trend of the advertising market in Belarus and China, the effective interaction of Belarus and China in the framework of intercultural communications. The analysis shows the obvious cultural characteristics of Chinese and Belarusian consumers, which are reflected in advertising.2019-05-17