Browsing 2016 by Author "Войтешонок, М. А."
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Особенности формирования стратегии маркетинга в научно-исследовательских организациях
Войтешонок, М. А. (БНТУ, 2016)Modern economic system requires from scientific organizations developing marketing effective strategies, which could allow not only outline possible promotion and application of science and technology products, but also introducing all aspects – from generation of an idea to a development implementation – designing of an innovative product. A well- formed marketing strategy allows ...2018-04-23