Financial risk management and elimination methods: analysis of financial indicators on the example “Anjoy” LLC

Abstract

The overall development of the frozen food industry in foreign countries is relatively mature, while China's frozen food industry started relatively late globally. Driven by the entry of capital and technology into the Chinese market, the market economy of China's frozen food industry has developed rapidly. As a result, the frozen food industry in China has gradually emerged, catering to the current market demand and consumption concepts. As an established enterprise in China's frozen food industry, Joy Food Co., Ltd. adopts product diversification, technology and product innovation, and combines its own advantages to transform the consumption structure, occupying a part of China's consumption space and market position. Also expanding into different industry Sectors. In the context of this deepening, the pre packaged food industry has emerged, with fierce competition in new markets, lower product innovation barriers, more severe homogenization of products, endless emergence of large and small brands, and high substitutability and replicability. How Anjoy Food Group Co., Ltd. can continue to expand its market share and maintain a certain market position in the fierce competition, gradually increasing profits is a difficult problem. Small businesses and brands localized in small towns are gradually emerging locally, providing enormous pressure in the market. In addition, with the continuous increase in product costs, the contraction of environmental policies, and the upgrading of machinery and equipment, some consumers have nutritional biases and believe that frozen food has low nutritional value, which makes the profit margin for enterprises very small. Anjoy Food aims to seize the window of consumer upgrading and technological change to achieve high-quality development. Financial analysis is an important part of enterprise management, and a reasonable and scientific analysis of the company's financial capabilities is crucial. Only by clearly understanding the specific financial indicators of the company can it gain a competitive advantage in future development and ensure that the enterprise becomes a leader in the industry. in recent Years. Affected by market and economic downturn factors, various financial indicators are not ideal, and the development status of the enterprise is not optimistic. This article takes Anjoy Food Group Co., Ltd. as a typical representative and uses literature research, comparative analysis, ratio analysis, and case study methods to fully study the company's financial indicators and financial situation for specific analysis, reflecting how Anjoy Food can formulate plans, improve strategies, and take the path of sustainable development in the future development direction. It also brings deeper thinking to the transformation of the industry. Assist enterprises and industries in achieving stable development in the future economic market.